John P. SantaCroce: Transformative Senior Executive and Business Visionary

    Published on:

    With over 30 years of leadership in distribution and middle-market companies, John P. SantaCroce is a seasoned executive and growth-oriented business owner. He is known for his strategic acumen, adeptness in turning around underperforming companies, and enhancing EBITDA and ROI. His expertise lies in cultivating organizational cultures, prioritizing people, and delivering value with urgency.

    Professional Background:

    Currently self-employed at J&M Distribution Investors & Leadership, John is seeking investment opportunities in distribution companies while leveraging his extensive leadership and P&L experience. His tenure as Chief Commercial Officer (CCO) at AP4 Group and as President & COO at GTC Control Solutions showcased his ability to lead turnarounds, boost sales, and navigate successful company sales.

    Executive Journey:

    John’s past roles include leading World Wide Power Industries, Inc. as President and CEO, where he focused on elevating systems and talent, significantly impacting businesses such as Transportation Technology, Inc. and Power Performance Industries and others. His tenure at Argo International Corp., beginning as Treasurer and culminating as President & CEO, reflects his steady rise and impactful contributions.

    Education and Skills:

    John holds an MBA in International Finance from Fordham Gabelli School of Business and a BBA in Accounting from Iona University. His certifications as a Certified Public Accountant, combined with an array of skills ranging from negotiation, sales management, and business strategy, have fortified his adeptness in driving business growth and operational excellence.

    John P. SantaCroce is a transformative leader with a remarkable track record in propelling organizational growth, turning around businesses, and fostering a culture of success. His commitment to prioritizing people, devising winning strategies, and driving substantial value stands as a testament to his prowess in the business landscape.

    • Character: John P. SantaCroce epitomizes a visionary and people-oriented leader, prioritizing organizational culture and value-driven urgency in his endeavors.
    • Knowledge: With over three decades of leadership experience in distribution and middle-market companies, SantaCroce demonstrates a profound understanding of driving organizational growth and navigating successful turnarounds.
    • Strategic: SantaCroce is adept at quickly assessing business needs, formulating winning strategies, and executing impactful decisions to drive brand equity, revenue, and market valuation.
    • Communication: He possesses agile and confident communication skills, essential for fostering and executing transformative business ideas, evident in his career in leading teams and turning around companies.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.