Joe Miralles is a dynamic and accomplished executive known for his entrepreneurial approach and expertise in leveraging market insights to drive business growth. With over a decade of leadership experience in healthcare sales, business development, and network relationships, Joe has consistently delivered transformative results across a spectrum of organizations. His keen ability to develop and execute innovative strategies, coupled with his commitment to building lasting relationships, makes him a trusted leader in the industry.

Currently serving as Vice President of Sales at Percipio Health, Joe brings his expertise in digital strategy, SaaS solutions, and artificial intelligence to spearhead national sales initiatives. His role includes forging new partnerships, managing key accounts, and executing go-to-market strategies that align with the rapidly evolving demands of the healthcare landscape. In just a few months, he has proven instrumental in advancing Percipio Health’s mission to deliver cutting-edge solutions in population health and behavioral health management.

Previously, Joe held the position of Vice President of Business Development at ChristianaCare, where he led initiatives to expand the organization’s reach through strategic sales and payor engagement. Over nearly three years, he demonstrated his acumen in contract negotiation, market analysis, and building robust sales pipelines, helping position the organization as a leader in health plan operations and value-based care.

Joe’s tenure at Recovery Centers of America as Vice President of Strategic Payor Relations further underscores his ability to navigate complex networks and enhance provider-payor dynamics. His efforts to foster collaboration and trust have had a lasting impact, driving significant advancements in behavioral health services.

Earlier in his career, Joe served as Senior Director of Business Development at Signify Health and Vice President of Channel Development at ValueHealth LLC. In these roles, he successfully expanded provider networks, secured bundled payment contracts, and developed innovative healthcare delivery models. His strategic leadership at ValueHealth, which included integrating 750 provider organizations, was pivotal in redefining healthcare networks through Ambulatory Centers of Excellence™.

Joe began his career in managed care and network development, holding key roles at Noble Health Alliance and LabCorp. His deep understanding of provider recruitment, credentialing, and contract management set the foundation for his impressive trajectory in the healthcare industry.

Joe holds a Bachelor of Science in Marketing from Peirce College and an MBA in Healthcare Administration from the University of the Sciences in Philadelphia. He has augmented his expertise with certifications in Strategic Planning, Artificial Intelligence for Business, and Negotiation, showcasing his commitment to staying at the forefront of industry advancements.

A strategic thinker and solution-oriented leader, Joe excels in areas such as sales strategy, financial and market analysis, product development, and team leadership. His hallmark skills—relationship building, contract negotiation, and entrepreneurship—consistently drive meaningful outcomes for stakeholders. With a track record of identifying opportunities and delivering innovative solutions, Joe Miralles continues to shape the future of healthcare sales and business development.

• Character: Joe Miralles is a trusted and solution-oriented leader known for his integrity, strong work ethic, and ability to build lasting relationships.
• Knowledge: He possesses deep expertise in healthcare sales, business development, provider recruitment, and market strategy, with a focus on value-based care and digital health solutions.
• Strategic: Joe consistently demonstrates the ability to develop and execute innovative strategies that drive business growth, expand market reach, and enhance operational efficiencies.
• Communication: He excels in building rapport with key stakeholders, effectively negotiating contracts, and delivering impactful presentations that align with organizational objectives.