Jeff Bourgoin: Seasoned Automotive Financial Leader at Ford Motor Company

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    Jeff Bourgoin is a distinguished executive with an illustrious 30-year tenure at Ford Motor Company, marked by his exceptional leadership and comprehensive expertise in finance and operational oversight across diverse segments. His remarkable journey began in 1997 when he took charge as Supervisor of Cost Analysis at the Wayne Stamping & Assembly Plant, exhibiting early proficiency in financial reporting and management.

    Demonstrating a consistent and upward trajectory, Jeff assumed increasingly pivotal roles, notably serving as Controller for various divisions including North America Fleet, Lease & Remarketing Operations, Product Development for Jaguar & Land Rover, and Retail & Fleet Marketing. His tenure expanded to key global positions, leading the finance divisions for Ford’s Global & U.S. Marketing & Sales, Global Operations & Product Development, and more, showcasing an adept understanding of international financial standards and SAP products.

    Educationally, Jeff holds an MBA in Finance from Michigan State University’s Eli Broad College of Business, and a Bachelor’s in Electrical Engineering from the University of Detroit Mercy, underscoring his multifaceted knowledge base.

    His extensive expertise spans financial reporting, auditing, cash management, and accounting software proficiency, complemented by an array of endorsements in cross-functional team leadership, forecasting, program management, and various automotive facets like FMEA, Lean Manufacturing, APQP, and PPAP.

    Jeff Bourgoin’s career trajectory is a testament to his strategic acumen, financial prowess, and leadership finesse, establishing him as a vanguard in the automotive industry, proficient in steering complex financial landscapes and fostering continuous improvement within cross-functional environments.

    Character: Jeff Bourgoin epitomizes steadfastness and reliability, reflecting consistent dedication and commitment throughout his extensive 30-year tenure at Ford Motor Company.

    Knowledge: Possessing a wealth of expertise in financial reporting, SAP products, international financial reporting standards (IFRS), and accounting software, Jeff’s deep knowledge underscores his proficiency in navigating complex financial landscapes.

    Strategic: Jeff’s strategic prowess is evident in his decade-spanning roles across various divisions at Ford, demonstrating a capacity for adaptive leadership and effective financial management within diverse global operations.

    Communication: With a multifaceted skill set comprising customer service, financial analysis, and cross-functional team leadership, Jeff exhibits strong communication abilities, facilitating seamless collaboration and fostering continuous improvement initiatives.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.