“Building Long Term Business by Building Respect Among Team Members”
For over four decades, Jason Rice has stood at the intersection of industrial innovation, strategic leadership, and people-first collaboration. A respected voice in the heavy equipment and marketing media industries, Jason has cultivated a career defined by insight, action, and sustainable growth. His guiding principle, “Building Long Term Business by Building Respect Among Team Members,” is more than a motto—it is a living commitment that shapes every boardroom decision, client relationship, and mentoring moment.
Jason’s journey began in the hands-on trenches of the heavy equipment sector, where his career took root in operational excellence and evolved into leadership roles that spanned strategic development, production innovation, and long-range planning. With a gift for identifying inefficiencies and fostering high-performing teams, he quickly distinguished himself as a natural leader—respected not just for results but for the relationships he built along the way.
Throughout his career, Jason has consistently gravitated toward roles that challenge convention and inspire growth. Whether optimizing yard flow or advising companies on production capabilities, his strength lies in translating frontline knowledge into executive insight. Jason’s work has earned him national visibility, including interviews with CBS, NBC, and National Public Radio. He has also been a published contributor to leading trade publications such as Recycling Today and Waste Today Magazine, where his expertise on equipment performance and facility productivity has informed industry best practices.
Jason’s international exposure adds another layer to his strategic lens. His professional footprint extends to Germany, England, France, and the Netherlands—markets where he has engaged with global partners and adopted diverse business perspectives. These experiences have shaped a well-rounded executive presence that values cultural adaptability, global thinking, and local execution.
Jason is also no stranger to the microphone. He has delivered keynote presentations and contributed to panel discussions at a range of industry conferences. From technical sessions on equipment performance to broader conversations about production flow and digital transformation, he brings clarity, humor, and authenticity to every engagement. His public speaking style reflects his leadership approach: accessible, practical, and always grounded in real-world experience.
While Jason’s executive acumen speaks volumes, it’s his personal values that leave a lasting impact. A builder at heart—both figuratively and literally—he finds joy in carpentry and the meditative focus of golf. He is an active dog sledding enthusiast, demonstrating the same discipline and endurance that mark his business ventures. These personal interests reveal a man who embraces challenge, pursues mastery, and leads with intention.
Jason’s sense of service extends beyond the private sector. He has held leadership roles on various nonprofit boards, including as president of two organizations and a council member for his local church. He has contributed to academic initiatives at the University of Minnesota and supported youth development through science fairs and Emmy Award judging panels. These commitments reflect a life dedicated not just to professional excellence, but to giving back and lifting others.
As a volunteer for the John Beargrease Sled Dog Marathon and participant in community-based events, Jason demonstrates that leadership transcends titles. He believes that great leaders are also great listeners—and that investing time in others is the ultimate legacy. His ability to foster connection and inspire collaboration makes him a valuable advisor, mentor, and board member.
Today, Jason is actively seeking new opportunities to serve on corporate and advisory boards. His motivation stems from a desire to share his hard-earned knowledge and to learn from other innovative businesses. With decades of insight and a genuine desire to pay it forward, he is committed to using his experience to foster transformation, encourage bold thinking, and add tangible value to the organizations he supports.
Character
Jason embodies integrity, humility, and a people-first ethos that informs every decision he makes. His leadership is rooted in mutual respect, accountability, and a commitment to lifting others.
Knowledge
With 30 years of industry experience, Jason offers deep expertise in heavy equipment operations, strategic planning, and production innovation. He is also a thought leader in marketing media and digital transformation within industrial sectors.
Strategic
Jason’s foresight enables him to navigate complex challenges with clarity and confidence. He aligns short-term tactics with long-term vision, empowering teams and stakeholders to move in unison toward measurable results.
Communication
A seasoned public speaker and published contributor, Jason communicates with authenticity, clarity, and purpose. Whether addressing a conference room or mentoring a team, he makes his message resonate and inspires action.
