James Wilcox is a seasoned executive with over two decades of leadership experience in industrial design, engineering, and product development, with significant international exposure, primarily within the defense and technical manufacturing sectors. Currently, he serves as the President of Head Protection at Avon Protection-Team Wendy, a global leader in head protection systems, in a remote role based in Maryland, USA, which he has held since March 2023. In this position, James directs the strategic and operational efforts across international markets, providing critical protection solutions for military personnel, law enforcement, and first responders around the world. His leadership emphasizes global collaboration to deliver advanced protective technologies in diverse and challenging environments.
Prior to his current role, James spent five years as President of the Military division at Avon Protection from April 2018 to April 2023, where he spearheaded innovations in military-grade protective equipment and expanded the company’s global footprint in the defense sector. His leadership was instrumental in strengthening Avon’s reputation as a leading provider of advanced protection systems for the world’s most demanding environments.
James has a long-standing career at Avon Protection, where he has held a variety of senior roles. From April 2015 to April 2018, he served as Vice President of Engineering & Product Management, overseeing all aspects of product development and engineering innovation. His expertise in industrial and product design enabled him to drive new advancements in protective equipment, resulting in significant product launches and revenue growth. Additionally, as Director of Marketing from June 2013 to April 2015, James successfully revamped the company’s marketing strategies, enhancing its market position and brand recognition in the competitive defense and security sectors.
Earlier in his career at Avon Protection, James served as the NA Commercial Business Development Manager from August 2010 to June 2013. In this role, he focused on driving business development efforts across North America, building strategic partnerships, and fostering new business opportunities. His ability to align product offerings with market needs significantly contributed to the company’s revenue growth during his tenure.
Before joining Avon Protection, James was the Engineering Manager at Avon from April 2003 to August 2010, where he played a pivotal role in the development of innovative engineering solutions that helped the company maintain its industry leadership in protective equipment. His technical expertise and leadership in managing engineering teams contributed to the successful execution of complex projects and product lines.
James began his career in industrial design and product development at Dyson, where he worked as a Design Manager from June 1998 to September 2002. Based in Malmesbury, Wiltshire, United Kingdom, he was responsible for leading teams in the design and development of cutting-edge consumer products. His work at Dyson solidified his foundation in innovation and product design, skills that he later applied to the defense and technical manufacturing sectors.
James holds a 1st Class Bachelor of Science degree in Industrial and Product Design from Brunel University of London, where he honed his skills in design, engineering, and product innovation. His academic background laid the groundwork for his successful career in leading complex product development projects and driving business growth through innovation.
With 26 years of professional experience, James has a deep understanding of the industrial design and defense industries, coupled with extensive global experience, having worked across the UK, Europe, Asia, and Malaysia. His ability to lead cross-functional teams, coupled with his expertise in product development, innovation, and business transformation, makes him a highly sought-after executive in the technical manufacturing and defense sectors.
In addition to his professional accomplishments, James has been involved in patent development and has spoken externally on technical equipment to large groups of investors, bankers, and during town hall meetings. His strong communication skills and ability to convey complex technical concepts to diverse audiences have positioned him as a thought leader in his field.
Outside of his professional life, James is passionate about house restoration and building homes, as well as restoring vehicles. An avid traveler, food enthusiast, and wine connoisseur, he enjoys exploring different cultures and cuisines. James is also actively involved in networking groups, including a monthly CEO group called VISTAGE, which provides him with the opportunity to engage with other industry leaders and share insights on business strategy and growth.
As a member of the SSA Board (UK-owned), James continues to contribute his expertise in governance and strategy, helping to steer the company toward continued success. He remains committed to using his extensive experience and leadership skills to drive innovation, product development, and business growth in the industries he serves.
Character:
James Wilcox is a dedicated leader who demonstrates integrity and a commitment to driving growth through innovation. His hands-on approach and passion for delivering results have earned him respect across multiple industries, particularly in defense and technical manufacturing.
Knowledge:
With over 26 years of experience, James possesses deep expertise in industrial design, product development, and manufacturing innovation. His knowledge spans global markets, including Europe, Asia, and the defense sector, with a strong foundation in engineering and business transformation.
Strategic:
James has a proven track record of scaling companies, growing revenue from $5 million to $350 million, and driving annual growth rates of 30%. He excels at aligning product development with market needs, leading strategic initiatives that result in sustainable growth and global expansion.
Communication:
James is a skilled communicator, having spoken to large groups of investors, bankers, and technical teams, translating complex concepts into actionable strategies. His ability to engage and inspire diverse audiences has contributed to his success in both internal leadership and external business development.