“Driving Strategic Growth, Building High-Performing Teams, and Creating Market Impact”

Jacques Boudreau is a seasoned executive with over 30 years of experience in the food and beverage industry, specializing in sales leadership/transformation, commercial innovation, strategic growth, and product commercialization. Throughout his career, he has led high-performing teams, cultivated strong industry relationships, and pioneered innovative market strategies that have propelled organizations toward sustainable success. His expertise spans global markets, having worked with customers in America, Europe, and Asia to drive business expansion, commercial excellence, and revenue growth.

As the Chief Commercial Officer at IRCA Group USA, Jacques established the company’s North American commercial approach for food manufacturers. He built a core sales team, increased the pipeline 10X, repositioned the company as a strategic partner with key customers (securing key long-term contracts), reinforcing IRCA’s market position. 

Prior to IRCA, Jacques had a rewarding 21-year tenure at Kerry, a global leader in taste and nutrition. As Vice President of Sales, Global CPG – Americas, he led strategic sales initiatives and played a key role in the sale of Kerry’s Sweet Business to IRCA Group. As a key sales leader for the global accounts his team significantly grew business partnerships through unique supplier innovation/relationship programs.

As Dean of Sales Training Jacques championed transformative selling models, implementing a new sales methodology and Challenger selling approach for the N.A. business. Jacques’ expertise in commercial strategy, sales leadership, and customer relationship management is further underscored by his track record in business transformation. 

As VP of Global Retail Accounts – Americas, he played an instrumental role in driving strategic turnarounds with major global food brands. He orchestrated cross-functional collaborations between sales, R&D, and supply chain teams, ensuring the delivery of tailored ingredient solutions and selling approaches that met evolving consumer demands, industry trends, and customer needs.

Beyond sales leadership, Jacques has been at the forefront of product innovation and commercialization, working with food and beverage manufacturers to develop hero ingredients that create unique consumer experiences. His deep knowledge of the B2B food manufacturing space has enabled him to align technical expertise with market demands, fostering a value-driven approach that differentiates brands and enhances profitability.

Jacques’ ability to build and mentor high-performing teams has been a hallmark of his sales leadership. Throughout his career, he has cultivated a culture of collaboration, accountability, and excellence, ensuring that teams are not only aligned with corporate objectives but are also empowered to drive innovation and customer-centric solutions. His strategic vision has consistently translated into measurable business outcomes, driving revenue growth, market expansion, and enhanced customer engagement.

His commitment to continuous learning and professional development is reflected in his executive education at Wharton INSEAD, Harvard, and Queen’s School of Business. These programs have strengthened his expertise in effective sales leadership, agribusiness, and marketing innovation, reinforcing his ability to navigate complex market dynamics and global supply chains.

Currently, Jacques is on a sabbatical, traveling the world with his wife and prioritizing life experiences, family, and personal well-being. While taking this well-earned break, he is open to select consulting and board opportunities, seeking to leverage his strategic insight, sales leadership acumen, and industry expertise to help organizations achieve transformative growth and long-term sustainability.

As he looks ahead, Jacques is eager to collaborate with like-minded professionals, contribute to corporate governance and strategic oversight, and support organizations in navigating business transformation and market expansion. With a deep-rooted passion for innovation, sales leadership, and value creation, his ambition is to help businesses achieve their goals, while having a positive impact in the food and beverage sector and beyond.

Character
Jacques is a results-driven, visionary sales leader who thrives on solving complex business challenges with a strategic mindset and hands-on approach. He fosters collaborative relationships and prioritizes mentorship, ensuring that teams operate with accountability, innovation, and a shared commitment to excellence.

Knowledge
With extensive expertise in commercial innovation, sales strategy, and market expansion, Jacques brings a deep understanding of how to drive profitable growth through sales transformations.

Strategic
Jacques’ ability to navigate complex organizational structures and implement data-driven strategies has enabled him to lead sales teams through major transformations and high-growth initiatives.

Communication
Jacques’ ability to build trusted relationships, convey strategic insights, and align cross-functional teams ensures seamless execution of business initiatives. He is an effective communicator who simplifies complex challenges, fosters transparency, and drives alignment between leadership teams, stakeholders, and customers.