“Growth Through Purpose, Leadership Through Clarity.”
Helene Bergeot is a global marketing and growth leader whose career spans more than three decades across consumer goods, entertainment, gaming, and international brand development. She developed the ability to scale businesses across multiple countries, build and coach performing teams, and lead transformative strategies, blending analytical rigor with human-centric leadership. Her professional journey is rooted in a deep passion for understanding and influencing consumer behavior.
Helene began her career in France with Hasbro’s Kenner Parker division, where she developed knowledge in brand management, product positioning, and go-to-market strategy. She led brand launches and promotional strategies for iconic franchises including Batman, Jurassic Park, and classic Hasbro games such as Monopoly. These early years built her understanding of sales forecasting, retail partner relations, media planning, and cross-promotions.
Her transition to then recently founded Wizards of the Coast marked a pivotal chapter in her career. She was a key contributor to the launch and expansion of Magic: The Gathering and the Pokémon Trading Card Game in Europe and helped build engaged communities of players in a fast-growing segment. She played a critical role in establishing Wizards’ presence in France and, later, throughout Europe, representing regional markets to U.S. headquarters. Her leadership helped fuel Magic’s rise as a cultural and competitive phenomenon across Europe.
Over her 20-year tenure at Wizards of the Coast, Helene became the lead architect behind the company’s global Organized Play and eSports ecosystem—one of the most innovative and complex tournament infrastructures in the gaming industry. As Director of Global Organized Play and eSports, she led a multidisciplinary team responsible for designing worldwide competitive experiences, running large-scale events resulting in higher global engagement and retention. Under her leadership, flagship tournaments such as the Pro Tour and Grand Prix became global entertainment platforms.
Helene pioneered the integration of eSports into Magic’s competitive structure, spearheaded a successful partnership with Twitch resulting in the production of more than 1,000 hours of broadcast content annually. Her initiatives expanded audience reach, enhanced player engagement, and strengthened Magic’s position in both live and digital competitive gaming. By balancing the needs of players, strategic partners, and internal stakeholders, she redefined how community engagement and brand loyalty could be built at scale.
After nearly two decades of shaping one of the world’s most influential games, Helene brought her global marketing expertise to Jazwares, a Berkshire Hathaway company. As Vice President of International Marketing, she led the strategic development of a portfolio of over fifteen brands—including Squishmallows, Pokémon, Hello Kitty, CoComelon and Star Wars—across more than thirty international markets. In addition to working with over 30 distribution partners in Europe, APAC, Middle East and LatAm, she directly led teams in Australia, Canada, and Mexico while closely collaborating on joint business plans and cross category promotions with licensors such as Disney, Warner Bros., Netflix, and The Pokémon Company.
At Jazwares, Helene strengthened the company’s global footprint through tailored marketing strategies, innovative retail activations, and data-driven assessments of brand potential across the markets under her purview. Her ability to balance storytelling with operational execution made her a trusted partner to licensors. She helped shape consumer experiences across global retail giants including Walmart, Target, and Liverpool.
Throughout her career, Helene has also been recognized for her ability to articulate vision and inspire audiences. As an official spokesperson for Wizards of the Coast, she led presentations, interviews, and community events that connected players, retailers, and internal stakeholders. Her clear communication style, combined with her deep understanding of business strategy and consumer psychology, established her as a leader capable of representing the organization on the global stage.
Beyond her executive accomplishments, Helene is guided by core personal values: curiosity, resilience, humility, and a strong commitment to mentorship. She thrives in environments where growth requires both disciplined analysis and instinctive understanding of people. Fluent in English and French and experienced across Europe, the Middle East, North America, APAC and LatAm, she brings a global mindset to leadership challenge. Whether she is scaling brands, building teams, or driving operational excellence, she remains focused on sustainable, human-centered outcomes that strengthen companies while empowering involved teams.
Today, Helene continues to bring her strategic depth, cross-cultural expertise, and passion for organizational growth to advisory and board opportunities. With 30 years of experience at the intersection of consumer behavior, technology, entertainment, and global business, she is strongly equipped to guide companies seeking expansion, transformation, or renewed connection with their audiences. Her instinct for identifying opportunities, navigating complex ecosystems, and strengthening stakeholder alignment makes her an invaluable contributor to forward-looking leadership teams.
Helene’s journey—from marketing manager in France to global executive influencing millions of consumers worldwide—is marked by a consistent theme: building meaningful engagement between brands and their consumers. Her career reflects the power of curiosity, strategic clarity, and a commitment to elevating both teams and communities. She is deeply passionate about solving problems, uncovering growth opportunities, and helping organizations define and realize their ambitions.
Character:
Helene consistently demonstrates integrity in her decision-making, ensuring that growth never comes at the expense of values. She leads with empathy, building trust with teams, partners, and communities around the world. Her resilience enables her to navigate complex challenges with composure and determination.
Knowledge:
She brings deep expertise across global marketing, consumer behavior, digital strategy, and international brand expansion. She continually adapts her knowledge to evolving markets while assessing innovation as a driver for sustainable growth. As a strategic thinker, she interprets data and transforms insights into relevant action.
Strategic:
Helene excels in shaping long-term vision while simultaneously guiding organizations through operational execution. She identifies patterns across markets, industries, and consumer ecosystems, enabling her to action on opportunities when they emerge. Her strategic leadership aligns people, processes, and partnerships to deliver measurable impact.
Communication:
Communicating with clarity, purpose, and authenticity, whether speaking to global audiences or guiding internal teams. She understands how to articulate complex strategies in accessible, compelling ways that generate confidence and alignment. Her communication style strengthens relationships, builds consensus, and elevates organizational visibility.
