Gregory Meyer is a dynamic and growth-focused executive leader with over 20 years of experience in the medical device industry and military leadership. As Regional Vice President at ChoiceSpine LLC, Gregory oversees operations in the Atlantic Region, skillfully driving revenue growth and building relationships across multiple states. With a foundation in sales management, regulatory compliance, strategic planning, and cross-functional leadership, he is known for his expertise in developing and executing market-specific sales strategies that result in sustainable revenue streams and a strengthened company profile.

Gregory’s tenure in medical device sales has been marked by a dedication to high performance and constant innovation. Previously, as Area Sales Director at Implanet, he successfully expanded Implanet’s market share across the Midwest, onboarding numerous new surgeons and distributor customers while securing product approvals in facilities unfamiliar with the company’s offerings. His sales management approach balances rigorous market analysis with an intuitive understanding of customer needs, allowing him to identify and seize new opportunities in competitive environments.

With a deep specialization in spine-related medical devices, Gregory has held various leadership roles at Spineology Inc., where he distinguished himself by launching new products, expanding territories, and consistently exceeding sales targets. In these roles, he leveraged his skills in product launch and sales effectiveness to elevate regional sales from $60,000 to $180,000 monthly in key markets. His work with Spineology led to multiple awards for sales excellence, and his reputation as a skilled mentor helped build a team that continues to thrive.

In addition to his success in sales leadership, Gregory’s military background as a United States Marine Corps officer has instilled a strong sense of discipline, mission-oriented focus, and resilience. Serving both active duty and in the Reserves, Gregory held several command and leadership roles, including Company Commander and Battalion Executive Officer. His responsibilities included training, leading, and mentoring Marines with diverse specialties, preparing them for deployment and guiding them through high-stakes environments.

Gregory’s experience in military operations, combined with his strategic mindset, enables him to approach business challenges with a unique blend of foresight and adaptability. His time as an Officer Selection Officer and Operations Officer gave him the skills to screen and develop new talent, manage complex operational missions, and ensure that strategic objectives align with both organizational goals and regulatory standards.

A continuous learner, Gregory holds a Master of Business Administration (MBA) with a concentration in Sports Management from American Military University, complementing his Bachelor of Arts in Political Science from St. Bonaventure University. His academic background in business administration and political science supports his holistic understanding of both regulatory landscapes and the strategic imperatives necessary for effective leadership.

Gregory also brings an international perspective, with professional exposure in Europe and the Middle East, and knowledge of Arabic from his studies at Saint Bonaventure University. This multicultural insight enriches his approach to stakeholder management and enhances his ability to engage with diverse clients and partners across regions.

Active in his community, Gregory is a member of the American Legion and FreeMasons, and he recently served as a Little League coach, reflecting his commitment to leadership and mentorship both personally and professionally. His personal interests include outdoor activities, fitness, reading, and building projects, reflecting a hands-on and health-conscious approach to life that aligns with his professional philosophy of continuous improvement.

Character:

Gregory’s character is rooted in discipline, integrity, and a commitment to continuous personal and professional growth. His military background reinforces his resilience and dedication, values that permeate every aspect of his leadership style.

Knowledge:

With deep expertise in medical device sales, spine technology, and strategic business management, Gregory is a knowledgeable professional whose skills drive results. His academic foundation in business and political science, paired with hands-on industry experience, gives him a comprehensive perspective on the market.

Strategic:

Gregory’s approach to business is highly strategic, blending rigorous market research with practical execution. He consistently identifies growth opportunities, streamlines processes, and aligns team efforts with organizational goals to achieve sustainable success.

Communication:

Gregory excels in communication, from mentoring teams to engaging with stakeholders across cultures. His interpersonal skills and strategic thinking enable him to convey complex ideas effectively and foster long-lasting professional relationships.