Gina Signorella is an accomplished branding professional with over 30 years of experience in developing innovative brand strategies across diverse industries, including food, wine & spirits, wellness, and consumer packaged goods. Over her career, Gina has spearheaded brand and package design initiatives for some of the nation’s largest food, beverage, and wellness brands, utilizing her extensive expertise to elevate client success and optimize their brands.
Previously, Gina held the position as Account Director at Marks, an sgsco company, where she played a pivotal role in establishing and growing the New York City office. During her tenure, she successfully grew the office’s flagship account, GSK, to reach the global stage, generating substantial revenue through growth of GSK’s brands while demonstrating her adeptness in client relationship management and strategic business growth. Her work has earned numerous accolades, including a PAC Award for outstanding achievement in eCommerce.
Gina’s career spans various roles, from Brand Writer-Strategist Consultant to Senior Brand and Client roles at global branding agencies Landor and Brandimage, where she led brand strategy, portfolio architecture, strategic design, and visual identity projects for prominent clients like General Mills, ConAgra, and Campbell’s.
A Certified Specialist of Wine, Gina is well-versed in the wine & spirits industry, but she also actively contributes to her community through various volunteer roles. Notably, she served in a Board role as communications chair that rebranded a community-based organization in South Africa that built schools in the country’s Zulu countryside and served through Taproot Foundation as brand strategist for the Hyde Park Art Center (in the former neighborhood of President and Michelle Obama). Currently she is supporting a Migrant Ministry at her church.
Gina holds a Master of Science in Advertising from Northwestern University and a Bachelor of Arts in Broadcast Communication and Psychology from Marquette University. Known for her strategic vision and storytelling abilities, Gina Signorella continues to drive brand excellence and innovation in every endeavor, making her a valuable asset to any board seeking to enhance its branding strategy and market positioning.
Character:
Gina Signorella exemplifies integrity and dedication in her professional endeavors, consistently demonstrating a commitment to fostering meaningful relationships with clients and colleagues. Her passion for community involvement and support for various causes reflects her strong ethical values and desire to make a positive impact.
Knowledge:
With over 30 years of experience in branding, Gina possesses extensive knowledge across multiple industries, including food, wine & spirits, and consumer packaged goods. Her educational background, complemented by her role as a Certified Specialist of Wine, enhances her expertise in strategic brand development and market positioning.
Strategic:
Gina is adept at creating and implementing innovative brand strategies that drive growth and enhance client success. Her experience in leading high-revenue accounts and her ability to navigate complex market dynamics underscore her strategic mindset and business acumen.
Communication:
An exceptional communicator, Gina excels in crafting compelling narratives that resonate with target audiences, effectively translating research insights into actionable strategies. Her skills in presentation storytelling and relationship building enable her to engage stakeholders and partner with them to build their brands and business.
