Fernando Torres is a Certified Public Accountant, entrepreneur, author, and trusted business advisor whose career has been built on helping individuals and organizations create lasting financial success through strategic planning, education, and ethical leadership. With more than 25 years of professional experience spanning accounting, auditing, tax strategy, entrepreneurship, and small business consulting, Fernando has established himself as a respected authority dedicated to helping business owners maximize profitability while remaining compliant with evolving tax laws. His professional journey reflects an unwavering commitment to continuous improvement, practical innovation, and empowering others through financial knowledge that produces measurable results.
Fernando currently serves as the Accountant and Chief Executive Officer of Doble Serro Inc., doing business as Serro Taxes, a company he founded in 2012 with the vision of providing comprehensive tax preparation, bookkeeping, consulting, and business advisory services to entrepreneurs and small businesses. Starting with virtually no revenue during the firm’s early years, Fernando steadily transformed the practice into a thriving accounting firm through disciplined execution, exceptional client service, and a relentless focus on operational excellence. Under his leadership, Serro Taxes grew from modest annual revenues into a business generating more than $400,000 annually, with projections exceeding $500,000 as the firm continues expanding its team and client base.
As CEO, Fernando has built far more than an accounting practice. He has developed an integrated business ecosystem designed to support entrepreneurs through every phase of growth. His clients range from startups generating only a few thousand dollars in annual revenue to established companies exceeding $18 million in sales. Beyond preparing hundreds of tax returns each year, Fernando provides strategic consulting, financial planning, bookkeeping, process improvement, and operational guidance that enables clients to make smarter financial decisions. His ability to simplify complex tax regulations into practical business strategies has earned him lasting relationships and an outstanding reputation among business owners throughout Florida and beyond.
Fernando’s entrepreneurial mindset has also led him to develop and launch several complementary ventures that reflect his commitment to innovation. He established Anchored Capital Investments LLC to provide alternative lending opportunities before successfully winding down the business after five years of strong performance. He later launched Serro Media Solutions to expand marketing capabilities for businesses while embracing modern branding, social media management, and digital communications. Never content with maintaining the status quo, Fernando continuously seeks opportunities to improve efficiencies through standard operating procedures, benchmarking, ongoing education, and the implementation of artificial intelligence technologies that streamline administrative processes and enhance client service.
Prior to building his own companies, Fernando established a strong technical foundation through progressively responsible accounting and auditing positions. He served as an Audit Associate with Grau & Associates, conducting financial statement audits for governmental entities while ensuring compliance with Generally Accepted Accounting Principles (GAAP) and Generally Accepted Auditing Standards (GAAS). His experience also includes serving as an accountant for Charter Schools USA, where he prepared financial statements, enhanced reporting systems, and improved financial reporting processes. Earlier in his career, he served as Senior Auditor with Nearman, Maynard, Vallez, CPA’s, gaining valuable expertise in financial audits, pension audits, single audits, agreed-upon procedures, and governmental accounting that continues to strengthen his advisory capabilities today.
Education has become one of Fernando’s defining passions and greatest contributions. A graduate of the University of Miami with a Bachelor of Business Administration in Accounting and a Certified Public Accountant licensed in the State of Delaware, Fernando believes that knowledge should be practical, actionable, and accessible. He has authored numerous books focused on tax strategies, entrepreneurship, financial literacy, and business ownership, often presenting complex tax concepts through relatable real-world examples and creative storytelling. His publications have positioned him as an educator committed to helping professionals and entrepreneurs better understand the tax code while identifying legitimate opportunities to improve financial outcomes.
Fernando’s leadership philosophy extends well beyond financial reporting and tax compliance. He believes successful organizations are built on trust, integrity, education, and servant leadership. His personal mission is centered on helping others achieve greater financial freedom by equipping them with the tools, knowledge, and confidence necessary to make informed decisions. Whether mentoring entrepreneurs, advising established companies, or educating fellow accounting professionals, Fernando consistently emphasizes long-term thinking over short-term gains, believing that sustainable success comes from disciplined planning and ethical decision-making.
In addition to leading his businesses, Fernando remains actively engaged in entrepreneurial initiatives and governance. He currently serves on the board of Doble Zero Inc., where he contributes strategic insight while continuing to explore opportunities to support organizations through board service. His broad exposure across retail, legal, trade, and professional service industries allows him to evaluate business challenges from multiple perspectives, making him a valuable advisor to executive leadership teams. His willingness to embrace innovation, leverage emerging technologies, and continually refine operational systems enables him to guide organizations navigating periods of growth and transformation.
Outside of his professional responsibilities, Fernando enjoys golfing, walking, and reading—activities that reinforce his belief in lifelong learning, discipline, and personal development. His faith, entrepreneurial spirit, and commitment to serving others continue to shape both his leadership style and professional relationships. As an advisor, business owner, educator, and author, Fernando remains passionate about helping individuals and organizations unlock opportunities that create lasting value. His combination of technical expertise, entrepreneurial success, practical leadership, and genuine desire to mentor others makes him exceptionally well-suited to contribute meaningful insight and governance as a corporate board member.
Character:
Fernando leads with integrity, humility, and a sincere commitment to helping others succeed through ethical business practices. His servant-minded approach fosters trust, accountability, and long-term relationships with clients, colleagues, and business partners.
Knowledge:
With more than twenty-five years of experience in accounting, auditing, taxation, and entrepreneurship, Fernando brings deep technical expertise supported by real-world business leadership. His extensive work as a CPA, consultant, and published author demonstrates his dedication to continuous learning and professional excellence.
Strategic:
Fernando consistently identifies opportunities to improve operational efficiency, drive sustainable growth, and create long-term value through thoughtful planning and disciplined execution. His entrepreneurial success illustrates his ability to balance innovation with sound financial management while helping organizations navigate complex business challenges.
Communication:
Exceling at translating highly technical financial and tax concepts into clear, practical guidance that empowers business owners to make informed decisions. Through his books, advisory work, and client education, he has demonstrated a unique ability to communicate complex ideas with clarity, confidence, and purpose.
