Eric Wiegand is a seasoned executive leader with over 17 years of experience in marketing, analytics, and growth strategy. As a Columbia Business School MBA and an accomplished thought leader in digital transformation, Eric has earned a reputation for catalyzing growth through innovative, data-driven solutions. His hands-on approach and analytical mindset have enabled him to drive significant change and tangible results across major brands such as eBay, Bed Bath & Beyond, and Express, LLC, where his expertise was instrumental in expanding digital sales from $350M to $600M and achieving six consecutive quarters of 20%+ growth.

At eBay, Eric led the Global Marketing Analytics division with a $1 billion budget, optimizing growth strategies for eBay’s largest markets in the United States, United Kingdom, and Germany. His work spanned multiple sectors, including Automotive Parts, Luxury Fashion, and Collectibles, where he directed a team of 45 and implemented innovative performance-tracking tools. These tools empowered stakeholders with real-time data, enhancing marketing impact and making Eric a crucial partner in the company’s CRM and GMV growth.

Eric’s leadership was similarly transformative at Bed Bath & Beyond, where he served as Chief Data & Analytics Officer. There, he pioneered a marketing transformation by modernizing the data infrastructure and launching advanced analytics capabilities, helping the company transition to a data-centric culture. By redesigning customer segmentation and reallocating $40M in marketing resources, Eric increased digital customer acquisition by 10.6M (+95%) and achieved a significant profit impact.

As Vice President of Planning, Analytics & Growth at Express, LLC, Eric spearheaded a comprehensive overhaul of the company’s loyalty programs, integrated a private label credit card program, and initiated a mobile strategy. His leadership generated $100M in incremental revenue and transformed an 11% sales decline into positive growth. He also renegotiated a credit card partnership, resulting in an additional $300M profit, and strategically directed resources to support an enhanced digital experience that propelled the company to a new level of revenue performance.

Earlier in his career, Eric held pivotal roles in analytics and strategy at Barnes & Noble and Target. At Barnes & Noble, he drove the growth of digital content by creating consumer-based segmentation, optimizing international pricing strategies, and enhancing personalized marketing efforts. His work led to a 10% margin improvement in digital content and successfully positioned the eBook segment for profitability and growth. At Target, Eric leveraged competitive pricing strategies to deliver $25M in margin improvements within the Snacks, Beverage, Pets, and Candy division, exemplifying his ability to create value across diverse product categories.

Eric’s technical expertise spans various industry-standard tools and platforms, including SPSS, SQL, Adobe (Omniture), and Microsoft Office Suite. His ability to leverage these tools has been key in his roles, from managing complex inventory and pricing models to optimizing promotional strategies and customer engagement frameworks. Whether implementing dynamic pricing algorithms at Target or developing new consumer insights tools at eBay, Eric’s technical skills have consistently enabled him to deliver actionable solutions.

Beyond his professional accomplishments, Eric is a collaborative leader who fosters team engagement and cross-functional alignment. Known for his calm, realistic approach to challenges, he builds teams that are diverse, synergistic, and committed to achieving shared goals. His emphasis on communication, clarity, and transparency ensures that all stakeholders are informed and aligned, resulting in smoother project execution and higher team morale.

Eric’s personal mission is to enhance customer experiences by solving complex business challenges. His passion for analytics and strategic planning is matched by his dedication to mentoring and inspiring his team members. Through thoughtful engagement and a strong belief in the power of data, Eric continues to make a profound impact on the organizations he serves.

With an eye toward future growth opportunities, Eric is open to board roles and advisory positions where he can share his insights and help organizations navigate today’s dynamic market landscape. His background in CRM, P&L management, and digital strategy provides a strong foundation for companies seeking a leader who can drive impactful change.

Character:

Eric is known for his collaborative, team-oriented approach, building diverse, high-performing teams through clear communication, empathy, and a calm resolve. His humble, realistic mindset fosters a culture of trust and empowerment.

Knowledge:

With 17 years of experience in analytics, digital transformation, and strategy, Eric applies a data-driven approach to every challenge, leveraging industry-standard tools and cutting-edge insights to create scalable, impactful solutions.

Strategic:

Eric excels at driving growth through strategic planning and market insights, evidenced by his successful management of multimillion-dollar budgets and the transformational programs he’s led, which have consistently delivered strong financial outcomes.

Communication:

Clear, transparent communication is at the heart of Eric’s leadership. His ability to convey complex ideas to diverse audiences ensures alignment across teams and strengthens cross-functional collaboration.