Eddie Andrus is an accomplished and transformational executive with over 30 years of success across the retail, eCommerce, and manufacturing industries. His impressive career spans leadership roles at prominent organizations such as Walmart, Sam’s Club, and Macy’s, followed by senior executive positions at smaller, growth-focused companies. Most recently, he has served as CEO in various turnaround and growth scenarios, with a proven track record of driving positive change and achieving business expansion in both family-owned and private equity-backed firms.

Andrus has built a reputation for being a results-oriented, strategic leader, capable of orchestrating significant improvements and growth for businesses at all stages. He is a three-time growth and turnaround leader for companies such as EnviroLog, Brownells, and Shopper Events, leveraging his deep expertise in retail, merchandising, and eCommerce to reposition organizations and drive sustainable financial results.

Throughout his career, Andrus has demonstrated an exceptional ability to assess industry trends, evaluate internal operations, and create long-term strategies that align business goals with actionable, high-impact initiatives. He excels in cultivating high-performing teams, managing investor and stakeholder relationships, and executing on challenging operational goals, all while maintaining a focus on innovation and customer-centric strategies.

At EnviroLog, Andrus took the helm as Chief Executive Officer in 2023 and led the company through a critical period of revitalization. The company, which produces eco-friendly fire logs and fire starters, was struggling with previous leadership and misaligned investments. Through his efforts, he developed a robust growth strategy that included expanding the product assortment, securing new retail partnerships, and launching eCommerce initiatives. Under his leadership, revenues are projected to reach $25 million in 2024, with aspirations to exceed $30 million by 2025. His leadership has been instrumental in transforming the company’s operations, marketing, and financial performance, resulting in significant expansion and organizational restructuring.

At Brownells, Andrus served as Chief Customer Officer from 2020 to 2022 and played a key role in propelling the company to $480 million in annual sales. His leadership across merchandising, marketing, and eCommerce helped drive a remarkable 80% growth during his tenure. He redefined the customer journey and launched successful campaigns to attract new customers while nurturing relationships with existing ones. His ability to foster innovation in a competitive market led to numerous partnerships and new product offerings, cementing Brownells’ position as a top player in the outdoor sporting retail space.

Additionally, Andrus has had significant contributions as an executive consultant, advising various start-up ventures such as Migo IQ and Loud and Live. His expertise in retail strategy and eCommerce optimization helped these organizations build scalable operations and grow their client bases.

Earlier in his career, Andrus held pivotal roles at Walmart and Sam’s Club, where he guided the company’s strategy and finance operations across multiple departments, including consumables, health and wellness, and home and hardlines. He worked closely with senior-level executives and board members to drive financial stewardship, competitive analysis, and strategic initiatives. At Macy’s, he also led merchandise planning and expense management initiatives that helped drive operational efficiencies during the company’s post-merger transition.

Eddie Andrus is a dynamic, transformative leader with a passion for developing innovative strategies that drive business growth. His experience spans both large enterprise organizations and small, high-potential companies, making him a versatile and invaluable asset to any organization. Whether leading large teams or working with start-ups, Andrus is committed to delivering results and driving sustained success in every role he undertakes.

• Character: Demonstrates transformational leadership with integrity, accountability, and a strong commitment to driving organizational success through effective decision-making and relationship-building.
• Knowledge: Possesses deep expertise across retail, eCommerce, merchandising, and business development, with extensive experience leading complex operations and driving growth in both large enterprises and small, high-potential companies.
• Strategic: Skilled in developing and executing growth strategies, restructuring organizations, and fostering partnerships to achieve sustainable business results and market expansion.
• Communication: Effectively communicates complex ideas to stakeholders, investors, and teams, ensuring alignment on strategic goals and fostering collaboration across all levels of an organization.