Dicken Schrader is an award-winning Creative Director with over 30 years of experience in advertising, marketing, and the entertainment industries, working across the United States and Latin America. Known for his visionary leadership, Schrader has successfully driven creative projects for global giants, including Apple, NBC and Coca-Cola. His dynamic approach combines exceptional storytelling, innovative visual design, and strategic branding expertise, earning him multiple international accolades and recognition as a transformative industry leader.

Schrader began his illustrious career at MTV Latin America, where he shaped the channel’s unique personality through irreverent, award-winning campaigns. His creative prowess quickly gained attention, culminating in the Judge’s Choice Award at the 1999 Promax/BDA Latin America Awards for the iconic “MTV Space Invaders Weekend” campaign. By blending humor with cutting-edge visuals, he helped define the channel’s identity, significantly boosting sponsorship revenue and audience engagement.

Building on this momentum, Schrader transitioned to Viacom’s VH1 network in New York City. There, he conceived and directed campaigns for flagship events like Hip-Hop Honors and Rock Honors, contributing millions of dollars in ad revenue. His leadership extended to the launch of VH1 Digital, where he elevated the brand’s awareness by 20% within months through innovative on-air and digital content strategies.

In 2009, Dicken returned to Colombia to co-found Bualá, a video production and post-production company. Under his guidance, Bualá developed award-winning campaigns for adidas, Samsung, and Nestlé, while also championing impactful social campaigns that raised awareness for nonprofit organizations by 250%. His work during this period highlights his ability to blend creativity with purpose, addressing societal challenges while driving business success.

In recent years, Schrader has held prominent creative leadership roles at global organizations, including Tata Consultancy Services and Known. At Tata, he led video production for 32 major clients, including Microsoft and Pfizer, and played a pivotal role in transforming the brand into a creative powerhouse. At Known, he directed projects for entertainment leaders like NBC and Universal Music Group, showcasing his adaptability across industries and platforms.

Beyond his professional endeavors, Schrader is deeply committed to using his skills for environmental and social justice causes. As the creator of DMK, a viral music project with his children, he has reached audiences worldwide, blending his personal passions with professional expertise. Collaborating with Depeche Mode as an artist, Schrader’s work has further bridged the gap between art and storytelling. Featured in Anton Corbijn’s documentary Spirits in the Forest, DMK stands as a testament to Schrader’s ability to connect with people through authentic and meaningful storytelling.

Schrader’s educational background further underscores his dedication to excellence. He holds a Bachelor’s degree in Journalism and Mass Communication from Florida International University, graduating magna cum laude, and an Emeritus degree in Digital Marketing from Columbia Business School. Fluent in English, Spanish, and Portuguese, with proficiency in Italian, French, and German, Dicken thrives in multicultural environments, seamlessly navigating complex global markets.

A natural leader, Dicken is renowned for inspiring and mentoring creative teams. He combines strategic thinking with hands-on execution, ensuring that every project meets the highest standards of quality and innovation. His strong interpersonal skills and ability to build cross-functional collaboration have made him a trusted partner to CEOs, stakeholders, and global clients.

In his personal life, Dicken is equally passionate about music, film, and activism. He collaborates with organizations like PETA and The Humane Society, advocating for animal rights and environmental sustainability. As he continues to evolve his career, Schrader is driven by a singular mission: to use creativity as a force for good, fostering loyalty, integrity, and meaningful connections.

Character:

Dicken Schrader is a passionate and ethical leader whose dedication to purpose-driven creativity inspires both his teams and his clients. His commitment to integrity is evident in his pursuit of projects that align with his values of sustainability and social justice.

Knowledge:

With over 30 years of industry experience, Schrader combines expertise in branding, video production, and creative strategy with an academic foundation in journalism and digital marketing. His multilingual and multicultural capabilities further enhance his global impact.

Strategic:

Schrader excels in turning visionary concepts into actionable strategies that drive measurable results, whether increasing brand awareness or generating millions in revenue. His leadership transforms creative departments into innovative powerhouses.

Communication:

A skilled storyteller and eloquent speaker in multiple languages, Dicken builds trust and connection through clear and impactful communication. His ability to engage diverse audiences makes him an influential figure in the creative and business worlds.