Danielle McCallum is a seasoned marketing executive with over 15 years of experience driving strategic growth, brand development, and stakeholder engagement across diverse industries, including healthcare, financial technology, and insurance. Renowned for her ability to craft data-driven marketing strategies that yield measurable outcomes, Danielle has consistently demonstrated a keen ability to align organizational goals with innovative, customer-focused solutions.

In her current role as Marketing Lead at Berwyn Group, Danielle oversees multi-channel marketing initiatives to elevate the organization’s industry presence. Her expertise in Account-Based Marketing (ABM) and thought leadership has enabled Berwyn to strengthen market penetration and enhance its credibility in the healthcare and insurance sectors. Through her leadership, she has positioned the company as a trusted authority, driving engagement through events, webinars, public relations campaigns, and digital marketing strategies.

Previously, Danielle served as Marketing Director at Optum Financial Services, where she played a pivotal role in achieving 40% year-over-year (YOY) business unit growth. By leading cross-functional teams, she spearheaded the development of marketing playbooks that improved customer targeting and drove a 33% increase in consumer engagement. Managing a comprehensive multi-channel strategy that included email, SMS, push notifications, and in-app messaging, Danielle facilitated over 4 million new member engagements while maintaining strict cost controls. Additionally, her ability to leverage CRM systems for campaign optimization contributed to the organization’s remarkable growth, adding over 16 million new consumers.

Before her time at Optum, Danielle honed her strategic marketing acumen as Marketing Director at Solutran, where her leadership contributed to a consistent 27% YOY revenue growth. She orchestrated digital campaigns that generated over 400 million annual impressions and secured earned media placements valued at $1.3 million during a major product launch. Her ability to combine storytelling with data analytics elevated Solutran’s brand visibility within the financial and health technology sectors.

Danielle’s career began with her role as a National Account Manager at C.H. Robinson, where she excelled in creating communication strategies tailored to client needs, leading to a 12% improvement in account retention rates. This experience laid the foundation for her commitment to delivering exceptional customer-focused strategies that drive meaningful results.

Danielle holds a Master of Business Administration (MBA) and an Integrated Communications Graduate Certificate from the University of St. Thomas, as well as a Bachelor of Science from St. Cloud State University. Her dedication to continuous learning is reflected in her certifications in Google Analytics and AI-Powered Shopping Ads, which showcase her commitment to staying at the forefront of digital marketing innovation.

Beyond her professional achievements, Danielle is a mentor with the Women’s Health Leadership TRUST, where she supports emerging leaders in healthcare. She has also held board roles with organizations such as the Plymouth Arts Council and Illusion Theater, demonstrating her passion for community engagement and the arts.

Danielle is driven by a personal mission to help companies grow through strategic marketing while making a positive impact on the world. Her expertise, combined with her collaborative leadership style, makes her a highly sought-after executive and thought leader in the marketing and healthcare industries.

Character: Danielle McCallum exemplifies integrity and passion, fostering growth and innovation while staying committed to organizational and community values.

Knowledge: With over 15 years of experience, Danielle possesses deep expertise in strategic marketing, data-driven campaigns, brand development, and stakeholder engagement across diverse industries.

Strategic: Danielle excels at aligning organizational objectives with innovative, customer-focused marketing strategies that deliver measurable growth and long-term success.

Communication: A skilled storyteller and cross-functional collaborator, Danielle translates complex ideas into compelling narratives that influence stakeholders and inspire action.