Dan DeValk is a seasoned executive with over 35 years of experience in sales, marketing, and business development. Throughout his career, Dan has proven his ability to drive growth, lead cross-functional teams, and penetrate new markets across industries such as packaging, distribution, and consumer packaged goods (CPG). His expertise spans both B2B and B2C environments, and he is recognized for his strategic leadership, relationship building, and innovative approach to launching new products and channels.

Dan’s turnaround expertise is a testament to his strategic insight and leadership abilities. Tasked on three separate occasions to rebuild and reverse negative trends in struggling business territories, he successfully realigned these areas, transforming them into sustainably growing segments. This success highlights his unique ability to restore and drive growth in challenging situations.

Currently serving as a National Sales Manager for ProAmpac, a leading packaging solutions company, Dan has played a pivotal role in expanding the company’s customer base and fostering strong relationships with key accounts. Since joining ProAmpac in 2018, he has been instrumental in maintaining business continuity through significant transitions, including plant shutdowns and asset relocations. His commitment to continuous improvement and operational alignment has helped the company adapt to changing customer expectations while driving capability enhancements. Dan’s success in onboarding new customers and strengthening client relationships underscores his ability to lead and influence across all levels of the organization.

Before joining ProAmpac, Dan held several leadership positions at Reynolds Consumer Products, where he spearheaded groundbreaking business development initiatives. As the leader of new business development and channel expansion from 2007 to 2018, Dan launched a new national brand of disposer bags under the Bilt Tuf line. His efforts involved creating a full product line, establishing a national distribution network, and securing product sell-through in the Home Center/Hardware Channel. Under Dan’s leadership, this initiative generated $4 million in new revenue within 18 months, cementing his reputation as a dynamic leader capable of delivering innovative solutions in competitive markets.

Dan’s ability to drive growth and exceed expectations was also evident during his tenure as Regional Sales Manager for Reynolds Consumer Products’ Industrial Films division. There, he developed a more profitable niche demand for stretch wrap products, penetrating new markets and significantly increasing annual sales from $350,000 to $2.3 million. Dan’s efforts earned him recognition for exceeding all objectives for three consecutive years.

In addition to his corporate accomplishments, Dan’s entrepreneurial spirit led him to found Printer’s Packaging Resource, a wholesale packaging supply distribution business. From 2001 to 2003, Dan managed all aspects of the business, from strategy development and financing to marketing and operations. His leadership resulted in the opening of over 230 new accounts, further demonstrating his ability to identify and capitalize on new business opportunities.

Dan’s career began at Alcoa, where he served as Regional Sales Manager and Marketing Manager, overseeing a team of top-performing sales representatives and service technicians across 12 states. His ability to rebuild customer bases and achieve sustainable growth helped him secure the #1 region status in sales revenue and growth percentage, generating $24 million in revenue. As Marketing Manager, Dan introduced innovative, game-changing strategies that increased market share by 4 points—an unprecedented achievement that contributed millions in profit to the business unit.

Dan’s comprehensive skill set includes business planning, contract negotiation, customer satisfaction, key account development, and sales management. He has a proven track record of success in launching new products, building strategic partnerships, and leading cross-functional teams to achieve business objectives. His leadership style emphasizes collaboration, adaptability, and a strong focus on delivering results.

Dan holds an MBA from Virginia Commonwealth University and a BBA in Marketing from the University of Wisconsin-Milwaukee. In addition to his academic background, Dan is an avid reader, a 3rd-degree black belt in Tae Kwon Do, and a guest lecturer at VCU. He has international experience in markets such as Germany, Italy, Canada, and Brazil, further enhancing his ability to navigate complex global business environments.

Throughout his career, Dan has been driven by a desire to share his knowledge and expertise, both within the companies he has worked for and in his broader industry network. He has served on the board of a federal credit union and the YMCA and is currently affiliated with the North American Tea Association. Dan’s vast experience, strategic thinking, and ability to mentor and inspire others make him a valuable asset to any organization looking to drive growth, innovate, and excel in today’s competitive marketplace.

Character:
Dan DeValk is a highly driven and results-oriented leader with a reputation for integrity and perseverance. His ability to foster strong relationships and mentor others reflects his commitment to teamwork, accountability, and personal growth.

Knowledge:
With over 35 years of experience in sales, marketing, and business development, Dan has deep expertise in packaging, CPG, and distribution industries. His knowledge spans B2B and B2C environments, where he has successfully launched new products and penetrated new markets globally.

Strategic:
Dan excels at developing and executing innovative strategies that drive revenue growth and market share. His ability to identify business opportunities, navigate complex challenges, and align cross-functional teams has consistently led to the successful execution of large-scale projects.

Communication:
A skilled communicator, Dan effectively engages with stakeholders at all levels, from executive teams to key clients. His clear, concise, and persuasive communication style enables him to build trust, influence decisions, and foster collaboration across diverse teams.