With over 30 years of experience, Chenna Reddy has established himself as a transformative leader in the automotive, mobility, and sustainability sectors. His expertise spans vehicle leasing, fleet management, EV infrastructure, software implementation, and business strategy, making him a highly sought-after executive in the Middle East and beyond. As the Group Managing Director of Legend Holding Group, he has spearheaded expansion initiatives, optimized operational efficiencies, and led award-winning sustainability programs.

Throughout his career, Chenna has consistently demonstrated a results-driven approach, blending innovation, technology integration, and customer-centric strategies to drive profitability. His strong leadership skills and visionary outlook have enabled him to scale businesses, enhance workforce productivity, and implement advanced operational models that maximize efficiency. Under his leadership, organizations have doubled their profitability, secured industry-leading certifications, and earned prestigious awards.

Chenna’s professional journey began in Saudi Arabia in 1992, where he gained valuable experience managing fleet operations and contracts for General Motors vehicles. His expertise in vehicle leasing and mobility solutions led him to Dubai in 1994, where he played a pivotal role in expanding Hertz UAE’s fleet from 150 to over 5,500 vehicles within six years. His early career successes set the foundation for his leadership trajectory, allowing him to excel in operations, technology integration, and business development.

In 2000, Chenna transitioned to CarPro Systems, where he led software implementation, testing, and customer support for global automotive and leasing firms. His ability to bridge technology and business operations was instrumental in deploying CarPro’s software across multiple international markets, including Europe and the Middle East. This experience positioned him as a key player in digital transformation within the automotive industry.

In 2009, he joined AW Rostamani Shift Car Rental, where he rapidly ascended to Deputy General Manager. Over his tenure, he managed a fleet of over 8,400 vehicles, led operational restructuring, and implemented data-driven decision-making processes that significantly improved profitability. His leadership set new benchmarks in rental fleet utilization, cost efficiency, and customer service enhancements.

Chenna’s expertise was further validated when he joined Budget Rent A Car UAE (Liberty Investment Company) in 2018 as General Manager. Within a year, he doubled company profits and earned the UAE’s Leading Car Rental Company award from the World Travel Awards three years in a row (2018, 2019, 2020). His ability to turn struggling businesses into industry leaders through strategic marketing, process optimization, and financial restructuring has become his hallmark.

Currently, as the Group Managing Director of Legend Holding Group, Chenna leads a diversified portfolio of businesses, including automobile trading, EV infrastructure, sustainable energy solutions, limousine services, and motorcycle dealerships. His strategic leadership has resulted in ISO certifications, Dubai Quality Awards, and the prestigious Dubai Award for Sustainable Transport (DAST). His vision for green energy solutions and EV adoption aligns with Dubai’s Clean Energy Strategy 2050.

Beyond his executive roles, Chenna serves as a Team Leader and Assessor for the Dubai Quality Award, contributing to business excellence and operational improvement initiatives across industries. His deep knowledge of EFQM (European Foundation for Quality Management) models, Balanced Scorecard methodologies, and ISO compliance has made him a recognized authority in corporate governance and strategic execution.

A firm believer in servant leadership, Chenna fosters a culture of trust, innovation, and continuous learning within his teams. He is passionate about mentorship, employee empowerment, and talent development, ensuring that organizations thrive through people-centric leadership and structured performance management systems. His approach emphasizes collaboration, adaptability, and the strategic use of technology to elevate customer experiences and drive long-term success.

As he continues his journey, Chenna remains committed to revolutionizing the automotive and mobility industry, leading organizations toward sustainable, technology-driven, and customer-focused solutions. His unwavering dedication, problem-solving acumen, and global business expertise set him apart as a visionary leader, mentor, and industry pioneer.

Character:

Chenna Reddy is a principled and ethical leader, known for his integrity, resilience, and unwavering commitment to excellence. His ability to build high-performing teams and foster a culture of trust has been a driving force behind his success.

Knowledge:

With extensive expertise in automotive, mobility solutions, fleet management, EV adoption, digital transformation, and financial strategy, he brings a wealth of knowledge that fuels innovation and sustainable business growth. His ability to integrate emerging technologies with traditional business models has positioned him as a leader in the evolving mobility industry.

Strategic Thinking:

He excels in long-term vision, corporate strategy, and financial acumen, enabling businesses to achieve exponential growth, optimize operations, and expand into new markets. His strategic approach to business development ensures that organizations remain agile, competitive, and positioned for future success.

Communication:

A skilled communicator and negotiator, he is adept at aligning stakeholders, leading high-impact discussions, and delivering compelling business presentations at international forums. His ability to articulate complex ideas with clarity and conviction allows him to build consensus and drive organizational alignment.