Charles Meyer is a seasoned product executive with over 20 years of expertise in product development, management, and marketing, with an extensive background in software solutions that empower creativity. As the Founder and CEO of MyBetter.ai, Charles is focused on democratizing artificial intelligence, making cutting-edge technology accessible to everyone through a simplified, intuitive interface. His latest venture, MyBetter.ai, integrates five leading AI models into a single platform, offering users an innovative experience designed to harness the full potential of generative AI. This endeavor reflects Charles’s commitment to building products that drive personal growth and creative expression for users across the globe.
Charles spent nearly two decades at Apple, where he contributed to some of the most popular consumer software products in the video content creation space. His tenure included over 11 years leading product management and marketing for iMovie, Apple’s flagship consumer video editing tool available across macOS, iOS, iPadOS, and tvOS. During his time in this role, Charles crafted go-to-market strategies that elevated iMovie’s user base by 50x, reinforcing Apple’s position as a leader in consumer video editing software. His expertise in product innovation, usability, and differentiation enabled him to launch over 25 significant releases, each with carefully planned marketing campaigns and launch strategies that resonated with consumers. By working closely with Apple’s engineering and design teams, Charles ensured that iMovie maintained a competitive edge in a rapidly evolving market, transforming the product into an indispensable tool for millions of users.
Earlier in his career at Apple, Charles led product marketing for Motion, a motion graphics application designed to complement Apple’s professional video editing software, Final Cut Pro. His role included collaborating with third-party developers to enrich the ecosystem through FxPlug plug-ins, a collaboration that extended the functionality and appeal of both Motion and Final Cut Pro for advanced users in film and television. In his early years at Apple, Charles served as a Senior Systems Engineer in Video Sales, where he managed reseller relationships and designed bespoke system solutions for major clients, including CNN, NBC, Fox Sports, and GM Design Center.
Before joining Apple, Charles honed his technical skills as a professional trainer at NAD, School of Digital Arts, Animation and Design, delivering corporate training in 3D animation, motion capture, visual effects, and video editing. He worked with high-profile clients like Apple, Avid, Microsoft, and Electronic Arts, establishing himself as a go-to expert in digital arts software.
In addition to his technical expertise, Charles brings a multicultural perspective to his work, with professional experience across North America and authorization to work in Europe. Fluent in both English and French, with conversational Spanish skills, he has a unique understanding of multilingual products and global market strategies. His affinity for language and culture has played a role in his ability to connect with diverse audiences and deliver products that appeal across regions.
With certifications in generative AI and inclusive leadership, Charles has demonstrated a commitment to lifelong learning and growth. His membership in the Association for Computing Machinery and completion of courses on AI-first mindsets and workplace diversity underscore his dedication to staying at the forefront of technological and organizational innovation.
Outside of his professional endeavors, Charles is an outdoor enthusiast who resides in the mountains of Truckee, California. He enjoys skiing, mountain biking, and exploring the outdoors, as well as photography and computer imagery. These interests reflect his appreciation for creativity in all forms and serve as a foundation for his mission to create products that empower users to express themselves and grow.
As he embarks on his journey with MyBetter.ai, Charles is motivated by his passion for collaboration, innovation, and helping others realize their creative potential. His extensive experience and unique vision make him a dynamic leader poised to shape the future of user-centric AI solutions.
Character: Charles Meyer is a dedicated and visionary leader driven by a passion for empowering creativity and personal growth through technology.
Knowledge: With over 20 years of experience in product creation and management, particularly in video editing and AI integration, he brings deep expertise in software innovation and market strategy.
Strategic: He has consistently developed and executed impactful go-to-market strategies, successfully scaling products like iMovie to a massive user base and positioning them as leaders in their categories.
Communication: Charles excels in cross-functional collaboration, clear communication, and market-facing roles, working effectively with teams and presenting products at high-profile events.
