Ashlyn Cassity is a highly skilled UX Designer and Researcher with a unique ability to merge human-centered design principles with data-driven insights to craft innovative and impactful digital experiences. With a background spanning UX design, graphic design, creative direction, and human cognition, she has successfully executed large-scale projects that prioritize accessibility, usability, and intuitive interactions. Ashlyn has built a career on the foundation of strategic problem-solving, ensuring that her work not only meets business goals but also enhances user engagement through thoughtful and seamless digital experiences.
Currently serving as a UX Designer and Researcher at Intrinsic, a technology services and software development company, Ashlyn plays a pivotal role in the creation of AI-driven training acceleration tools, aviation simulations, and cloud-based software solutions. Her ability to navigate complex systems, implement research-backed design solutions, and ensure user-centered outcomes has positioned her as a key contributor in a fast-paced, innovative environment. Her expertise spans research methodologies, visual storytelling, user journey mapping, and agile software development, making her an asset in delivering high-quality digital products.
Prior to her tenure at Intrinsic, Ashlyn held the role of Senior Graphic Designer at MuteSix, where she was instrumental in shaping performance marketing strategies for a diverse range of brands. Her ability to blend compelling visual storytelling with data-backed decision-making enabled her to manage multiple high-profile client projects, optimizing digital marketing assets and refining brand strategies. With a deep understanding of wireframing, user psychology, social media trends, and creative problem-solving, she played a key role in executing cross-channel marketing campaigns.
Ashlyn’s career also includes experience as a Co-Lead Graphic Designer at Salt Lily Magazine, where she spearheaded the launch of the print publication and provided creative direction for web and promotional content. Her work in editorial design, brand identity, and project management helped bring a collaborative vision to life, showcasing emerging artistic talent. Additionally, her tenure at Epic Marketing further refined her expertise in web design, brand development, and digital performance marketing, reinforcing her ability to balance creativity with strategic business goals.
With a strong educational foundation, Ashlyn holds a Master of Professional Studies in User Experience Design and Research from the Maryland Institute College of Art, a Bachelor of Fine Arts in Graphic Design from the University of Utah, and a Bachelor of Science in Human Development and Family Studies. This diverse academic background has enriched her ability to design with an empathetic, research-driven approach, ensuring that digital products are both visually compelling and functionally effective.
Throughout her career, Ashlyn has demonstrated a passion for inclusivity, accessibility, and human-centered design, leveraging her knowledge to create seamless, user-friendly digital experiences across industries. Her skill set includes expertise in Figma, Adobe Creative Suite, UX research methodologies, prototyping, storyboarding, and cross-platform design. She thrives in agile environments, collaborating with multidisciplinary teams to bring digital products from concept to execution.
Beyond her professional achievements, Ashlyn is committed to mentorship, creative exploration, and continuous learning. Her work reflects a dedication to both the artistic and analytical aspects of design, positioning her as a leader in the evolving landscape of user experience. Whether developing AI-driven solutions, optimizing marketing strategies, or crafting innovative digital interfaces, she consistently delivers high-quality, research-backed solutions that elevate user experiences and drive business success.
Character: Ashlyn Cassity is a dedicated and detail-oriented UX Designer and Researcher who prioritizes inclusivity, accessibility, and human-centered design in all aspects of her work.
Knowledge: With expertise in UX research, digital strategy, graphic design, and human cognition, she leverages data-driven insights to craft innovative and intuitive digital experiences.
Strategic: She excels in agile environments, seamlessly translating research findings into impactful design solutions that enhance user engagement and meet business objectives.
Communication: A collaborative leader, Ashlyn effectively bridges the gap between visual storytelling and technical execution, ensuring clear and engaging communication across multidisciplinary teams.
