“Whatever you are, be a good one.”
Ann Marie Resnick is a dynamic and visionary marketing executive whose career spans more than three decades across digital commerce, publishing, consumer products, education, and specialty retail. Known for her uncommon blend of creativity, analytical rigor, and people-centered leadership, she has consistently transformed organizations by modernizing marketing strategies, elevating customer experiences, and building high-performing teams that exceed expectations. Her journey reflects a deep commitment to both measurable business results and the development of people—two pillars that have shaped her leadership philosophy and long-standing success.
From the earliest stages of her career, Ann Marie demonstrated a unique ability to harness data, creativity, and customer understanding to drive business growth. Her foundation in both education and administration, earned through degrees from Columbia University and the State University of New York at Plattsburgh, shaped her natural ability to communicate complex ideas, mentor teams, and build cohesive strategies that reflect the needs of diverse audiences. This educational background would become a powerful differentiator as she advanced into senior leadership roles, particularly in industries where customer insight and learning-driven behavior play central roles.
Her leadership trajectory accelerated rapidly at Time Warner’s Book-of-the-Month Club, where she oversaw catalog planning and development for several premier specialty businesses with annual P&L responsibility exceeding $120 million. In this role, she honed her ability to manage intricate promotional schedules, launch loyalty programs, and introduce new revenue streams that strengthened brand equity. It was here that she established her reputation as a strategic marketer capable of delivering consistent double-digit sales improvements while enhancing the customer journey across multiple touchpoints.
Ann Marie further expanded her cross-functional leadership and digital transformation expertise during her tenure as Vice President of Marketing for ZanyBrainy.com. Entrusted with translating a beloved retail brand into a thriving e-commerce presence, she led the strategy and development of all online marketing initiatives. Under her guidance, the company launched highly successful opt-in email programs, an influential affiliate marketing platform, and integrated online-offline promotions that positioned the brand as an early leader in children’s digital retail. Her work demonstrated an innate understanding of shifting consumer behavior and the emerging power of digital engagement.
Her accomplishments only grew in scale as she moved into the global entertainment and media sector with BMG Columbia House. Managing a P&L of more than $500 million and overseeing marketing initiatives for both U.S. and Canadian music clubs, she delivered transformative results. By strengthening relationships with music labels, optimizing print and online promotions, and introducing innovative infomercial strategies, Ann Marie increased profitability, elevated new artist exposure, and created operational efficiencies that saved millions. Her leadership consistently balanced bold creative thinking with disciplined financial stewardship.
Ann Marie’s influence became even more pronounced during her twelve-year tenure at Scholastic, where she served as Vice President and later Senior Vice President of Marketing and Promotions. Responsible for a massive $350 million P&L and a $70 million marketing budget, she oversaw strategy and implementation for fourteen monthly catalogs reaching teachers, parents, and students nationwide. Her integrated multi-channel initiatives generated revenue increases, while her customer journey enhancements reshaped the organization’s digital and print experiences. She led a team of twenty professionals across creative, operations, editorial, and finance, reinforcing her reputation as a leader who motivates teams, embraces diverse perspectives, and navigates complexity with clarity and confidence.
Her next chapter at Hammacher Schlemmer showcased her ability to modernize legacy brands while honoring their heritage. As Vice President of Marketing, she was responsible for the company’s entire direct and digital strategy—including catalogs, e-commerce, email, social media, and end-to-end customer experience. Ann Marie elevated the brand’s digital sophistication, strengthened audience engagement, and helped position the organization for long-term relevance in a rapidly evolving retail landscape. Her tenure reflected the seamless integration of traditional marketing excellence with cutting-edge digital approaches.
Today, as Principal Consultant of AMBKR Consulting, Ann Marie partners with small and mid-sized businesses seeking clarity, growth, and competitive differentiation. She collaborates closely with founders and executive teams to develop targeted, multi-channel strategies that attract high-value customers, strengthen brand identity, and drive measurable performance. Her consulting work reflects her passion for empowering organizations at pivotal stages of development—particularly those ready to refine their strategy, enhance their leadership culture, and unlock new levels of growth.
Beyond her professional accomplishments, Ann Marie is deeply committed to service and community impact. For more than a decade, she has served on the board of the Pajama Program—now known as Beyond Bedtime—an organization dedicated to providing children in need with warmth, comfort, and the joy of bedtime stories. Her work with this nonprofit underscores her belief in compassion, mentorship, and the transformative power of small acts of care. This dedication extends to her involvement with the Lenox Five 127th Street Block Association, where she contributes to civic betterment and neighborhood enrichment.
Throughout her career, Ann Marie has remained a leader defined not only by results but by her character, resilience, and ability to bring out the best in others. She is widely recognized as a strategic thinker, a collaborative problem solver, and a mentor who fosters trust and inspires excellence. Her journey reflects her unwavering commitment to delivering value—whether to customers, colleagues, communities, or the organizations she serves.
Character:
Ann Marie is grounded in integrity and leads with authenticity, ensuring that her actions consistently align with her values. She approaches challenges with empathy and resilience, fostering a culture of trust and mutual respect. Her unwavering commitment to ethical leadership inspires confidence among teams, partners, and stakeholders.
Knowledge:
She brings decades of experience across diverse industries, enabling her to diagnose business challenges with clarity and precision. Her deep understanding of digital and traditional marketing allows her to craft strategies that bridge both innovation and practicality. She continually expands her knowledge base, staying attuned to emerging trends that shape consumer behavior and organizational growth.
Strategic:
Ann Marie excels at connecting long-term vision with actionable execution, turning complex challenges into structured, achievable plans. She anticipates market shifts and positions organizations to capitalize on emerging opportunities with confidence. Her ability to align teams around a unified strategic direction consistently drives measurable and sustainable results.
Communication:
Communicating with clarity, purpose, and warmth, ensuring that ideas resonate across all levels of an organization. Her presentations, board interactions, and cross-functional leadership reflect a natural ability to simplify complexity. She listens attentively, values diverse perspectives, and uses communication as a tool to unify teams and propel them toward shared goals.
