“Driving Digital Health Innovation & Market Growth in MedTech”
With over 15 years of experience in medical technology, digital health, and strategic market growth, Amit Joshipura is a visionary marketing leader who has consistently driven healthcare innovation, product commercialization, and business expansion. His expertise spans global marketing strategy, AI-driven healthcare solutions, and sales enablement, with a track record of success in developing go-to-market strategies, engaging key stakeholders, and delivering revenue growth. Amit’s ability to translate complex technical concepts into customer-centric solutions has enabled breakthrough advancements in patient care and digital health adoption worldwide.
A Global Leader in Digital Health & Medical Technology
Amit currently serves as the Global Marketing Director at Philips, where he oversees the global strategy for the coronary imaging franchise, managing a multi-million-dollar budget and leading teams across North America and Europe. His leadership has been instrumental in aligning global market priorities, optimizing brand positioning, and implementing a customer journey mapping initiative spanning approximately 30 products, which is set to be unveiled at the 2025 Sales Kickoff. His ability to leverage competitive intelligence, customer insights, and digital engagement strategies has directly contributed to growth in market share and revenue.
Transforming MedTech with AI & Digital Innovation
Throughout his career, Amit has been at the forefront of AI-powered healthcare solutions, launching groundbreaking products that have transformed patient care. At Dexcom, he led the global commercialization strategy for glucose monitoring technology, driving product expansion into the Type II Diabetes market. His leadership in the development of an AI-powered glucose monitoring device helped accelerate its market adoption, with projections to reach 500,000 users in its first year. Amit also spearheaded the creation of Dexcom’s first Primary Care Physician Advisory Board, leading to a 15 to 20 percent increase in physician adoption rates.
Pioneering Commercial Strategy & Market Expansion
As a strategic marketing consultant with Third Bridge Group, Amit provides expert advisory services to top investment and consulting firms, including Goldman Sachs, McKinsey, and Bain. His insights on MedTech innovations, healthcare AI, and market dynamics have been instrumental in shaping investment decisions and go-to-market strategies for emerging healthcare solutions. His deep industry knowledge allows him to identify market gaps, competitive advantages, and scalable business models that drive growth.
Driving Multi-Million Dollar Growth Through Leadership
Previously, Amit held a leadership role at Fitbit, now part of Google, where he led the B2B healthcare vertical and SaaS-based diabetes management platform. His go-to-market strategy and customer segmentation initiatives contributed to Fitbit’s largest-ever B2B contract, a $15 million deal with Humana, while increasing the customer base by 20 percent. His ability to bridge the gap between healthcare providers, payers, and digital health solutions has made him a recognized expert in MedTech commercialization.
A Proven Track Record in Global MedTech Leadership
During his tenure at Medtronic, Amit was selected for a prestigious leadership development program, where he rotated through multiple global marketing and product management roles across the United States, Australia, and China. He successfully led the marketing strategy for the industry’s first Watson AI-powered continuous glucose monitoring device, helping reach more than 10,000 patients in under a year. In addition, he launched Medtronic’s first smart app for diabetic neuropathy, scaling to 50,000 patients within one and a half years, solidifying Medtronic’s digital health engagement model.
Strategic Vision & Execution in Healthcare Technology
Amit’s ability to analyze market intelligence, drive strategic partnerships, and execute global expansion initiatives has been a defining factor in his success. He has led large-scale payer segmentation initiatives, built digital marketing roadmaps, and launched cross-functional sales enablement programs that have collectively driven hundreds of millions in revenue growth. His work has shaped industry standards in MedTech commercialization, physician engagement, and reimbursement strategy.
Building the Future of Digital Health & Medical AI
Beyond his leadership roles, Amit is an industry thought leader and keynote speaker, frequently presenting at MedTech summits, AI conferences, and corporate healthcare events. His insights on digital transformation, physician training, and AI-driven healthcare innovation are sought after by executives, investors, and healthcare professionals worldwide. His expertise in healthcare SaaS, reimbursement models, and omnichannel marketing enables him to craft scalable strategies that benefit both businesses and patients alike.
Academic Excellence & Continuous Learning
Amit holds an MBA from the University of Michigan – Ross School of Business and a Bachelor of Science in Biomedical and Electrical Engineering from Duke University, where he was awarded a $100,000 business grant for medical device invention. He also completed executive education in product management from UC Berkeley’s Haas School of Business, where he was recognized as a top-performing participant. His technical expertise, combined with his strategic business acumen, makes him a highly effective MedTech leader.
A Passion for Innovation, Growth, and Impact
Amit’s passion for medical technology, patient-centric innovation, and business growth drives his mission to redefine how digital health solutions are brought to market. He thrives in fast-paced, high-impact environments, where he can leverage his strategic expertise, cross-functional leadership, and global experience to accelerate business transformation. His deep understanding of technology trends and market behavior continues to shape the future of healthcare innovation.
Character:
Amit is a visionary leader with a relentless drive for innovation, integrity, and impact in healthcare technology. His leadership is defined by a strong commitment to advancing digital health solutions that improve patient outcomes while fostering collaboration across diverse teams and stakeholders.
Knowledge:
With expertise in MedTech, digital health, AI, and commercialization strategies, he brings data-driven insights and strategic execution. His deep understanding of market dynamics, regulatory landscapes, and emerging healthcare technologies enables him to identify opportunities for growth and drive industry advancements.
Strategic:
Amit has a proven track record of leading multi-million-dollar product launches, payer marketing strategies, and global business expansion. He has successfully navigated complex commercialization challenges, executed high-impact go-to-market strategies, and positioned organizations for long-term competitive advantage in the evolving healthcare landscape.
Communication:
A recognized keynote speaker and thought leader, he excels in conveying complex healthcare solutions to diverse audiences. Whether engaging with executives, investors, physicians, or consumers, Amit’s ability to articulate value propositions, influence decision-making, and inspire innovation has been a key driver of his success.
