Adam Hofmann: A Visionary Leader in Business and Innovation

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    Adam Hofmann is a distinguished professional and entrepreneur celebrated for his extensive expertise in strategic planning, design, business development, and manufacturing. With a career spanning over three decades, Adam has consistently showcased outstanding leadership in various executive capacities.

    Professional Achievements:

    As the President and majority owner of BG Furniture Ltd. for 15 years, Adam’s strategic prowess was evident in the successful restructuring, team management, skill development, and sales growth that propelled the company to become a premier producer of high-quality solid wood furniture. His tenure was marked by achievements in product design and development, as well as the implementation of lean management principles.

    During his role at BG Furniture, Adam founded the first North American not-for-profit cluster for the wood manufacturing industry in Southwestern Ontario. Serving as the Chairman of the Board, his visionary leadership elevated the Wood Manufacturing Cluster of Ontario (WMCO) to international recognition, setting a benchmark for a successfully operated “Porterian Cluster Model.”

    Versatility and Leadership:

    Throughout his career, Adam excelled in various managerial roles at prominent companies, including Canada’s largest furniture manufacturer Palliser Furniture, and co-owner of Delaray Design Corp when he was a young entrepreneur. His tenure at Palliser Furniture, where he served as General Manager, Plant Manager, HR Manager, and Quality Manager for over a decade, highlights his multifaceted skill set in business process optimization, financial management, decision-making, people and change management.

    Educational Background:

    Adam’s dedication to continuous learning is reflected in his educational background, which spans Product Design, Marketing, Human Resource Management, Quality Assurance Management, Information Technology, Lean/Toyota Production System and Total Quality. He honed his skills at esteemed institutions such as the University of Manitoba, Crosby Quality College, Dawson College, and others.

    Endorsements and Expertise:

    Endorsed for a wide array of industry-specific skills, including furniture design, lean manufacturing, strategic planning, and sales management, Adam Hofmann stands as a versatile and experienced professional capable of steering businesses towards sustained growth and success.

    Key Characteristics:

    Character: Adam exemplifies a wealth of experience, unwavering dedication, and remarkable adaptability, underscored by his successful navigation of versatile roles and a steadfast commitment to continuous learning. His profound sense of character extends beyond the professional realm, as demonstrated by his philanthropic endeavors. Serving as Director and Treasurer for a Rotary Club for over two decades, Adam showcases not only his leadership acumen but also a deep-seated compassion for addressing humanitarian needs on a global scale. This commitment to making a positive impact reflects his exceptional character and values-driven leadership.

    Knowledge: With a robust educational background and hands-on experience across various industries, serving on for profit and not-for profit boards, Adam possesses a wealth of expertise in strategic planning, manufacturing, business development, and management.

    Strategic: Adam demonstrates strategic acumen by steering companies towards success through innovative decision-making, lean management techniques, and a comprehensive understanding of market demands.

    Communication: Exhibiting exceptional communication skills, Adam excels in fostering teamwork, effective interpersonal relationships, and implementing clear, impactful visionary strategies across diverse organizational levels.

    Adam Hofmann stands as a visionary leader, combining strategic thinking with a wealth of industry knowledge, making him an invaluable asset to any organization or Board of Directors.


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    Lisa Williams is a versatile professional with a strong track record in marketing, business ownership, and interior design. Currently, as the Marketing Director at Boardsi since February 2021, she has been a driving force behind the company's branding and strategy. Her creative vision and strategic insight have been instrumental in Boardsi's growth and success. With a history of entrepreneurial ventures, Lisa owned Tootsies Shoes, a boutique from February 2017 to September 2019, where she managed sales, accounts, buying, and merchandising. Earlier, at Pottery Barn, she excelled as a Sales and Interior Design Specialist from February 2008 to May 2016, bringing her talent for creating appealing living spaces and exceptional customer service. Lisa's educational foundation was laid at California State University, Chico, where she earned her bachelor's degree in Interior Design in 2004, coupled with active involvement in the Alpha Delta Pi Sorority.