“You are not that way—you become that way.”
Aarti Anand is a seasoned technology leader, AI strategist, and B2B growth architect whose 15+ year journey spans the realms of academia, engineering, marketing, and entrepreneurship. Her career is a testament to the transformative power of perseverance, reinvention, and bold vision. As the Founder and CEO of Kodenyx AI, Aarti empowers B2B businesses to unlock the full potential of their marketing investments through AI-driven automation, lead nurturing, and intelligent systems design.
With a Ph.D. in Computer Science from the Colorado School of Mines, Aarti’s career began in the world of research and innovation. Her early work involved advanced computing and gesture-recognition technologies, setting the stage for a lifelong commitment to cutting-edge solutions. Her academic foundation was built on rigorous inquiry, interdisciplinary collaboration, and an unwavering curiosity—qualities that still inform her entrepreneurial ventures today.
Transitioning from academia to industry, Aarti joined the engineering teams at TestPlant and CableLabs, where she quickly distinguished herself as a capable software engineer and product innovator. During this period, she mastered the intricate balance between technical depth and strategic foresight. It was here that Aarti began to bridge the gap between product engineering and market impact—a dual lens she would later refine into her signature leadership style.
Her pivotal role at Kyrio, a subsidiary of CableLabs, marked a major inflection point. As Interim Senior Engineering Manager and Lead Mobile Engineer, Aarti led the development of two SaaS products from concept to maturity, crafting their go-to-market strategies along the way. She demonstrated that strong engineering teams require not only technical fluency but visionary guidance—a realization that ultimately propelled her toward entrepreneurship.
In 2024, Aarti founded Kodenyx AI with a singular goal: to help businesses scale smarter, not harder. Kodenyx AI leverages artificial intelligence to automate lead generation, enhance customer nurturing, and streamline sales workflows. At the heart of Aarti’s work is the belief that every marketing dollar should deliver measurable ROI, and every sales cycle can be shortened through personalization and predictive insights.
This philosophy recently came to life in a groundbreaking win for one of Kodenyx AI’s enterprise clients. Originally centered around a single product feature, the client was limited in how they could position themselves in the market. With Aarti’s guidance and the custom AI automations her team built—particularly around data analysis and insight generation from thousands of devices—the client transformed their value proposition. They evolved from selling a single tool to offering a fully integrated, automated workflow ecosystem. This strategic pivot not only elevated their perceived value but also dramatically increased deal sizes and opened doors to high-level enterprise conversations. As a result, the client is now closing seven-figure enterprise contracts in annual recurring revenue and has positioned themselves as a strategic partner, not just a software vendor. This success story has become a cornerstone of the Kodenyx personal brand—proof of what’s possible when AI strategy meets bold execution.
Aarti’s entrepreneurial journey didn’t stop at Kodenyx. She also launched Navika, a consultancy focused on helping founders better articulate and market their products. Though Navika has since merged into Kodenyx AI, the spirit of hands-on mentorship and growth acceleration lives on. Aarti’s work consistently centers on equipping businesses with the tools and strategies they need to thrive in a digital-first economy.
Her unique value proposition lies in her synthesis of deep technical expertise and marketing acumen. She understands the full customer journey—from the engineering behind a feature to the funnel that converts interest into impact. Her strategic insights are informed not just by data, but by a nuanced understanding of human behavior, decision-making psychology, and buyer intent.
Beyond her ventures, Aarti has also emerged as a thought leader and storyteller. Her podcast appearances and upcoming publications reflect a commitment to sharing knowledge, uplifting peers, and demystifying the role of AI in modern business. While she is relatively new to public speaking, her voice resonates with authenticity, intelligence, and a genuine desire to create value.
Though currently focused on the U.S. market, Aarti is open to global opportunities, especially in remote advisory or consulting capacities. She is multilingual, speaking Hindi and Punjabi in addition to English, and embraces the multicultural perspectives that enrich global business ecosystems. Her worldview is inclusive, growth-oriented, and firmly anchored in ethical innovation.
On a personal note, Aarti brings warmth, resilience, and discipline to every endeavor. She enjoys running, reading, and cooking—activities that reflect her belief in balance and self-improvement. Her guiding principle, “You are not that way—you become that way,” perfectly captures her growth mindset and her belief in the transformative power of intentional action.
Character:
Aarti Anand embodies resilience and authenticity, shaped by both her successes and lessons from failure. She brings a grounded, growth-oriented perspective to every role, driven by a strong sense of integrity and purpose.
Knowledge:
With a Ph.D. in Computer Science and over 15 years of diverse experience, Aarti blends academic depth with real-world execution. Her expertise spans AI, product engineering, and digital marketing, enabling her to solve complex business challenges with precision.
Strategic:
Aarti approaches every initiative with a clear, data-informed strategy that aligns technology with business goals. Her ability to envision scalable, AI-powered solutions has helped companies shorten sales cycles and boost ROI.
Communication:
Aarti communicates with clarity and impact, whether advising clients, mentoring teams, or speaking publicly. Her messaging is thoughtful and value-driven, making her an effective bridge between technical complexity and business outcomes.
