“Make Yourself 10% Better Every Day.”
Aaron Rosser is an accomplished executive with more than twenty-five years of professional experience, including over thirteen years dedicated to the highly specialized field of global equity administration and management. His career has been defined by a deep commitment to aligning financial strategy with organizational vision, empowering employees through effective equity programs, and ensuring rigorous compliance with complex international regulations. Guided by his personal motto, “Make yourself 10% better every day,” Aaron has built a reputation as a forward-thinking leader whose influence extends across finance, equity governance, and the broader hospitality and technology industries.
Aaron’s journey began with a strong academic foundation in finance, earning his Bachelor of Arts from the University of Utah’s David Eccles School of Business. His early professional experiences shaped his skills in customer service, attention to detail, and global business operations, particularly during his tenure with United Airlines and American Express. These roles gave him firsthand insight into the power of hospitality and travel to create meaningful connections—an understanding that would later inform his executive approach to employee engagement and equity planning on a global scale.
In 2012, Aaron transitioned into the financial services sector with Morgan Stanley, supporting global stock plan services. This role marked the beginning of his specialization in equity compensation and administration. His responsibilities required balancing the technical demands of regulatory compliance with the human side of equity programs, ensuring employees understood and benefited from their compensation packages. During this time, he sharpened his expertise in record keeping, confidentiality, training, and analytical problem-solving, all of which became hallmarks of his career.
By 2016, Aaron had advanced to roles of increasing responsibility at Fidelity Investments and later at E*TRADE, where he served as a Senior Client Service Manager. These positions placed him at the intersection of client service and financial strategy, advising executives and employees on equity compensation programs while navigating the complexities of taxation, compliance, and international law. His ability to combine clear communication with technical mastery made him a trusted partner to both corporate clients and individual stakeholders.
In 2020, Aaron brought his expertise to Unity Technologies, one of the fastest-growing technology companies of its time. As Senior Stock Administrator, he oversaw global equity operations during a period of rapid organizational expansion. His leadership extended beyond administration, as he partnered with finance, HR, and legal teams to ensure Unity’s equity programs remained competitive, compliant, and aligned with corporate goals. Here, Aaron demonstrated not only operational excellence but also the ability to scale programs across diverse geographies and regulatory environments.
His next chapter came at Sonder Inc., a hospitality disruptor redefining modern travel experiences in over 35 cities worldwide. From 2022 to 2024, Aaron served as Head of Global Equity, overseeing the design, implementation, and compliance of Sonder’s equity programs. In this capacity, he integrated his hospitality industry roots with his financial expertise, ensuring that Sonder’s diverse workforce was both empowered and rewarded. He excelled at bridging the technical complexities of grants, vesting, and tax compliance with the company’s broader mission to deliver exceptional guest experiences, proving that equity management can be a driver of organizational culture and talent retention.
In 2024, Aaron took on the role of Director of Sales and Business Development at Accelerated Equity Plans. This position leverages not only his deep technical knowledge of equity compensation but also his ability to connect with clients, anticipate their needs, and drive business growth. Aaron’s work today reflects a career-long commitment to both technical excellence and relationship-building, combining his strengths in finance and equity with his natural ability to inspire confidence and trust among stakeholders.
Throughout his career, Aaron has demonstrated a passion for education and advocacy. A Certified Equity Professional (CEP), he has shared his expertise through speaking engagements at equity conferences, helping executives, employees, and boards understand the strategic importance of equity compensation. His ability to translate complex financial concepts into actionable strategies has made him a sought-after voice in the field. Internationally, Aaron’s work has extended to markets in Brazil, China, Europe, and Canada, and his fluency in Portuguese further highlights his global outlook and cross-cultural competence.
Aaron’s leadership philosophy is deeply rooted in collaboration, transparency, and continuous improvement. He believes that equity programs should not only drive business success but also serve as a tool to inspire, engage, and retain talent across organizations. His career reflects a consistent dedication to aligning financial strategies with human capital, creating long-term value for both companies and their employees. Looking ahead, Aaron is eager to expand his impact by serving on boards and advisory committees where his expertise can guide organizations through the intricacies of executive compensation, equity planning, and governance.
At the heart of Aaron’s journey is a commitment to growth—both personal and professional. Whether guiding multinational equity programs, educating stakeholders, or advising executives, he embodies the belief that incremental progress leads to transformative results. His story is not only one of technical mastery but also of resilience, adaptability, and vision, making him a compelling candidate for leadership and board opportunities across industries.
Character:
Aaron exemplifies integrity and professionalism, consistently prioritizing the well-being of employees and stakeholders in his decision-making. His personal motto underscores a lifelong commitment to growth and accountability. Through every stage of his career, he has maintained a steadfast dedication to aligning his values with his leadership.
Knowledge:
With more than twenty-five years of experience, Aaron possesses deep expertise in equity administration, finance, and global compliance. His Certified Equity Professional designation affirms his technical mastery, while his international experience broadens his perspective. He combines academic rigor with hands-on leadership to deliver innovative, compliant, and effective equity solutions.
Strategic:
Aaron approaches equity not simply as a financial mechanism but as a strategic tool for business success. His ability to design and scale global programs demonstrates a forward-looking mindset that balances organizational goals with employee engagement. He has consistently partnered with boards and leadership teams to shape long-term strategies that drive sustainable growth.
Communication:
Known for his clarity and accessibility, Aaron excels at translating complex concepts into language that executives and employees can act upon. His public speaking engagements reflect his confidence in connecting with diverse audiences. Whether guiding teams internally or advising at the executive level, Aaron communicates with purpose, empathy, and impact.
