I’m a mission-driven entrepreneur and former U.S. Marine Corps officer passionate about building teams, scaling organizations, and leading with purpose. Over the past decade, I’ve had the privilege of co-founding and serving as CEO of VetEvolve, one of the fastest-growing veterinary service platforms in the country. From combat leadership in Fallujah to boardroom strategy and private equity partnerships, my journey has been grounded in service, resilience, and empowering people to thrive. I’m now focused on mentoring entrepreneurs and helping mission-aligned businesses grow with integrity and impact.

Tracey Johnson is a seasoned leader with over 25 years of experience in veterinary operations, marketing, and customer service, recognized for her strategic approach to driving organizational growth and enhancing community impact. Throughout her career, Tracey has demonstrated a strong commitment to empowering teams and improving operational efficiency, making significant contributions to both for-profit and nonprofit sectors. With a deep understanding of leadership, client relations, and organizational effectiveness, she has successfully implemented innovative solutions that optimize operations and elevate customer service standards. Tracey’s passion for community service is also evident through her active involvement in various board roles, where she has worked to strengthen local organizations and support their mission-driven goals. As she transitions into consulting, Tracey is eager to share her wealth of knowledge and experience, helping teams and organizations thrive through thoughtful leadership and actionable strategies.