Alicia Betha is a seasoned Senior Product Leader with a proven track record of driving innovation, scaling product organizations, and leading strategic transformations across the financial services and technology sectors. With over 15 years of experience, she brings a powerful combination of technical expertise, business acumen, and user-centric thinking to every initiative. Alicia is known for building and mentoring high-performing teams, aligning cross-functional stakeholders, and executing long-term product strategies that deliver measurable results. Her leadership has consistently fueled operational efficiency, customer satisfaction, and revenue growth, positioning her as a trusted and forward-thinking executive in the digital product space.