Robert Lay is a dynamic financial executive known for his ability to lead complex business transformations, drive operational excellence, and deliver measurable financial results. With a track record that includes more than $800 million in M&A transactions and turning multi-million-dollar losses into profitability, Robert brings a unique blend of strategic vision, fiscal discipline, and leadership integrity. His approach is grounded in collaboration, data-driven decision-making, and a relentless focus on creating sustainable value across organizations.

Paulo Marchesan is a seasoned executive and transformational leader with over 25 years of global experience driving operational excellence, strategic growth, and financial turnaround across the food, hospitality, and franchising industries. From scaling a single Häagen-Dazs store into a 14-unit franchise to leading a $10B system-sales business at Burger King, Paulo has built a reputation for delivering results through hands-on leadership, strategic vision, and a deep commitment to developing people and organizations. His recent roles in private equity—building value creation teams and orchestrating multi-industry integrations—underscore his unique ability to navigate complexity and drive performance in high-growth environments.

I’m excited to share my professional biography, detailing my journey as a financial executive with over 45 years of experience in CFO leadership, mergers and acquisitions, cash management, and strategic growth. My expertise spans multiple industries, and I thrive on helping organizations achieve financial excellence.

Sharon Crowder is a dynamic executive leader with a proven track record in project and portfolio management, business transformation, and strategic execution across global enterprises. Known for her ability to drive operational excellence, streamline project delivery, and lead high-impact initiatives, she has successfully built and restructured PMOs, rescued at-risk projects, and optimized vendor management processes to achieve significant cost savings and efficiency gains. With extensive experience engaging executive stakeholders and guiding organizations through complex change, Sharon has led large-scale transformations at PwC, King County, Visa, and Silicon Valley Bank, delivering measurable results that enhance business performance. Her expertise in developing innovative strategies, fostering collaboration, and implementing structured methodologies makes her a trusted leader in driving enterprise-wide success.

Jerry Elliott is a transformative business leader with a proven track record of driving exceptional financial performance and operational excellence across telecommunications, technology, and media industries. Known for turning around underperforming companies, he has successfully led organizations to industry-leading positions by implementing strategic growth initiatives, optimizing financial structures, and fostering high-performance teams. As President, CEO, and board member of multiple publicly traded and private equity-backed companies, Jerry has consistently delivered shareholder value through innovation, execution, and disciplined leadership. His ability to navigate complex business challenges, coupled with his deep expertise in finance, operations, and corporate strategy, has made him a sought-after leader in dynamic and high-stakes environments.

Eddie Andrus is a seasoned executive with over 30 years of experience leading transformational change and driving growth across retail, eCommerce, and manufacturing industries. Known for his expertise in strategic planning, business development, and operational excellence, Andrus has successfully guided both large enterprises like Walmart and Sam’s Club, and smaller, growth-oriented companies such as EnviroLog and Brownells. His leadership has consistently delivered exceptional financial results through effective team building, innovative market strategies, and cultivating key partnerships. With a proven track record of revitalizing businesses, restructuring operations, and expanding market reach, Andrus is recognized for his ability to create long-term value and achieve sustainable success in diverse organizational settings.

Mark A. Potter is a seasoned executive with over 40 years of experience in media, content production, and digital transformation. Known for his integrity and leadership, he has successfully driven business turnarounds, strategic growth, and the development of high-performance teams. Mark has a proven track record of transforming organizations, including leading HudsonYards Studios through a successful business overhaul and acquisition, as well as playing a pivotal role in the digital transition at industry giants like Kodak. With deep knowledge of media, publishing, and technology, he excels at building relationships, executing growth strategies, and communicating effectively with stakeholders at all levels. As he moves into the next chapter of his career, Mark seeks to remain active in the business community by leveraging his diverse skill set and extensive network to contribute to dynamic and growth-oriented organizations.