Rick Sorrells is a transformational COO and proven value creator with a career defined by scaling high-growth, people-intensive companies across the service and automotive sectors. Known for his “Structured Flexibility” leadership style, Rick combines entrepreneurial vision with operational discipline to drive sustainable growth, leading organizations through complex turnarounds, digital transformations, and multi-million dollar acquisitions. From growing Xcite Automotive’s revenue tenfold to leading Towne Park through its most significant expansion, Rick has consistently delivered results by aligning cross-functional teams, optimizing performance, and developing future leaders. With deep expertise across operations, HR, IT, finance, and strategy, he brings a holistic and people-first approach to every challenge.