Nick Makarov is an accomplished data strategy and innovation leader with a proven track record of transforming complex data environments into engines of growth and efficiency. Currently the senior director of data strategy and innovation at Austin FC, Nick blends technical mastery in analytics, cloud architecture, and programming with strategic vision and people leadership. His work has reshaped how organizations—from sports franchises to global financial firms—leverage data for smarter decisions, stronger client relationships, and measurable business success. Passionate about mentorship and industry collaboration, Nick continues to drive innovation at the intersection of technology, analytics, and fan experience.

Eugene Marshall is a highly accomplished sports industry and business executive with over 44 years of leadership experience in intercollegiate athletics and corporate enterprise. As the **Director of Athletics at Binghamton University**, he oversees a $34 million NCAA Division I program, driving record-breaking revenue growth, strategic facility enhancements, and championship-level success. Marshall’s expertise in financial management, corporate partnerships, compliance, and student-athlete development has shaped winning cultures at multiple institutions, including **Hampton University, Iona University, and the United States Military Academy at West Point**. His ability to execute transformative initiatives, such as conference realignment and multimillion-dollar fundraising efforts, underscores his strategic acumen and vision for sustainable growth. A respected leader, he is committed to fostering **academic excellence, diversity, and student-athlete welfare**, leaving a lasting impact on every program he serves.