Bobbi Alexandrova is an accomplished technology executive with over 25 years of experience leading distributed teams, driving software innovation, and delivering high-impact, scalable solutions across business intelligence, big data, and SaaS platforms. With a proven ability to align long-term strategic vision with tactical execution, she has played a key role in shaping mission-critical software systems while optimizing engineering processes for efficiency and growth. Currently serving as SVP of Software Engineering at Loopio and a Co-Founder and Technical Advisor at Virtual Athletics League, Bobbi is known for her expertise in cloud computing, data architecture, and software lifecycle management. Her leadership spans across major organizations, where she has transformed development frameworks, built high-performing teams, and successfully executed complex technology roadmaps. Holding an MBA from the University of Utah and a Master’s in Computer Science from Sofia University, she combines technical acumen with business insight to drive innovation and operational excellence in the ever-evolving tech landscape.

Mastering the art of a SaaS turnaround requires a blend of strategic clarity, transparency, and adaptability. In a fast-paced and competitive environment, a turnaround team must start with an honest evaluation of internal capabilities, market dynamics, and the competitive landscape. Success hinges on leveraging strengths to exploit niche opportunities, whether geographic, vertical, or horizontal, and addressing technical debt and cultural challenges that could hinder progress. By fostering a culture of experimentation and adaptability, supported by clear feedback loops, SaaS companies can innovate, build trust, and reposition themselves effectively. Ultimately, success is measured by metrics like revenue growth, churn reduction, and customer satisfaction, paving the way for sustainable growth and significant valuations.