Tag: SEM
L. Antoinette Ward: Bringing fresh perspectives and innovative strategies to drive growth, spark change, and create lasting impact.
L. Antoinette Ward is a visionary marketing executive with nearly two decades of experience driving revenue growth, digital transformation, and brand engagement across B2B and B2C industries. As Vice President of Marketing at Hibu, she has generated over $1 million in annual revenue through innovative lead generation strategies while optimizing prospect segmentation and digital engagement. A strategic leader with expertise in content marketing, automation, and analytics, she has successfully enhanced brand reputation, increased conversion rates, and developed impactful sales support tools. Beyond marketing, she is a dedicated advocate for diversity, equity, and inclusion, pioneering corporate initiatives that foster a culture of belonging. With an Executive MBA from The Pennsylvania State University, Ms. Ward continues to lead with insight, innovation, and a results-driven approach to business success.
Fadi Farha: Visionary Growth Leader in Digital Commerce and Strategic Growth Marketing
Fadi Farha is a visionary leader with over 15 years of experience in business growth, strategic planning, performance marketing, CRM, and international expansion, driving impactful digital transformation in the eCommerce sector. As **Vice President of Growth at SSENSE**, he leads a team of 25 professionals, managing one of Canada’s largest advertising budgets and overseeing 100% of the company’s sales. His expertise in optimizing advertising efficiency, scaling social and influencer marketing, and implementing AI-driven attribution models has significantly improved customer acquisition and revenue growth. A trusted advisor to the **CEO of Adeptmind AI**, Fadi provides strategic insights on SEM and SEO innovations in retail eCommerce. His data-driven approach, combined with strong relationship-building skills, positions him as a key driver of sustainable business success.
Kirk Crenshaw – Strategic Marketing and Growth Leader
Kirk Crenshaw is a seasoned marketing executive, entrepreneur, and growth strategist with a proven track record of driving high-impact demand generation, digital marketing, and go-to-market strategies across enterprise software, cloud technology, and direct-to-consumer industries. Currently serving as the head of growth at Griptape, he specializes in scaling emerging technologies and optimizing marketing operations to maximize revenue and brand awareness. With extensive experience in leadership roles at Traackr, AWS, Appirio, and Sip Tequila, Crenshaw has successfully built and led marketing organizations that have propelled companies from startup to market dominance. A recognized expert in account-based marketing, search marketing, and marketing automation, he is also an active advisor and investor, helping companies refine their strategic direction and accelerate growth. His ability to combine creativity with data-driven decision-making has made him a transformative force in the digital marketing space.
Rosaland Jones: Driving Digital Success Through Strategy, Innovation, and Data-Driven Results.
I'm excited to share my professional journey and leadership experience as a Director of Digital Marketing, where I’ve honed my skills in driving results through innovative strategies and data-driven insights. Over the years, I’ve had the privilege of leading talented teams, managing paid digital channels, SEO, and optimizing multi-million dollar budgets to achieve significant growth. From mentoring professionals to providing strategic insights for AI-powered eCommerce solutions, my focus has always been on fostering innovation, collaboration, and delivering measurable success. Let’s connect and explore opportunities to collaborate on impactful projects!