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    Tag: SAP Acquisition

    Craig Nelson: Visionary Leader in AI-Driven Revenue Growth and SaaS Innovation

    Craig Nelson is a pioneering force in SaaS and AI-driven revenue enablement, with over 25 years of experience guiding companies to market leadership, successful IPOs, and profitable exits. As the founder and CEO of iCentera, he led the company’s rapid growth and acquisition by CallidusCloud, which was later acquired by SAP for $2.4 billion. His strategic acumen has supported major enterprise firms, including ADC, Thomson Reuters, Motorola, and the NBA, in implementing revenue enablement technologies that drive sustainable growth. Craig's unique expertise in capital strategy and digital transformation has positioned him as a sought-after advisor and thought leader in AI-driven sales optimization, consistently delivering impactful insights that shape modern sales and marketing practices.