Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

Joseph Daddario is a dynamic and results-driven senior executive with over 25 years of experience leading retail operations, driving profitability, and executing strategic growth initiatives in highly competitive markets. As a proven leader, he has successfully managed multi-million-dollar portfolios, optimized business performance, and fostered high-performing teams that deliver exceptional customer experiences. His expertise spans retail leadership, financial performance, strategic planning, and market expansion, with a track record of implementing innovative solutions that enhance operational efficiency and revenue growth. With a strong focus on collaboration, customer engagement, and transformational leadership, Daddario continues to shape the future of retail through his visionary approach and commitment to excellence.

Gabriel Lechuga, Vice President of Sales and Marketing at Airex Manufacturing Inc., is a seasoned executive with over 20 years of experience in the CPG and manufacturing industries. Known for his strategic vision and operational expertise, Gabriel has a proven track record of driving revenue growth, optimizing processes, and fostering cross-functional collaboration. In addition to his corporate leadership, Gabriel is a passionate entrepreneur, co-founding platforms like RebusAI LLC and ControllersBestPractices.com to empower emerging businesses. With an MBA from UCLA Anderson and a dedication to continuous improvement, Gabriel combines innovation and integrity to deliver impactful results in dynamic business environments.

Craig Nelson is a pioneering force in SaaS and AI-driven revenue enablement, with over 25 years of experience guiding companies to market leadership, successful IPOs, and profitable exits. As the founder and CEO of iCentera, he led the company’s rapid growth and acquisition by CallidusCloud, which was later acquired by SAP for $2.4 billion. His strategic acumen has supported major enterprise firms, including ADC, Thomson Reuters, Motorola, and the NBA, in implementing revenue enablement technologies that drive sustainable growth. Craig's unique expertise in capital strategy and digital transformation has positioned him as a sought-after advisor and thought leader in AI-driven sales optimization, consistently delivering impactful insights that shape modern sales and marketing practices.