Lara Barlow | Vision to Velocity: Aligning Strategy, Structure & Culture to Deliver on What Matters Most

In Strategic Growth: Lessons from the Vice President of Global Sales & Enablement, Dan Spitale distills 25 years of leadership into five powerful principles that redefine how we think about growth. Beyond the metrics and market share, Spitale argues that true, lasting growth stems from alignment, culture, enablement, agility, and authenticity. He shares how embedding enablement into daily operations, fostering a culture of trust, and leading with humility—both at work and at home—can transform performance and people alike. The takeaway? Strategic growth is a people-first mission, and when teams are empowered and aligned, growth isn’t just achieved—it’s accelerated and sustained.

I’m excited to share my executive biography, which highlights my journey in revenue operations, GTM strategy, and business transformation. With over 26 years of experience helping high-growth SaaS and tech companies optimize sales processes, streamline operations, and drive revenue growth, I remain passionate about building scalable businesses and fostering operational excellence.

I’m excited to share my executive biography, detailing my journey in B2B marketing, go-to-market strategy, and revenue growth leadership. My passion lies in helping businesses scale through strategic marketing execution, digital transformation, and customer engagement. If you’re looking for insights on driving business growth, optimizing demand generation, or enhancing sales enablement, I’d love to connect!

Christine E. Wright is a seasoned business strategist and customer experience executive with over 30 years of expertise in data analytics, AI-driven business models, and digital transformation. She has worked with Fortune 500 and 1000 companies across telecommunications, high-tech, retail, and financial services, helping them optimize customer engagement, drive revenue growth, and implement scalable business solutions. As a former executive at Teradata, Convergys, and Sprint, as well as the founder of Customer Contact Insights (CCI), Christine has led multimillion-dollar initiatives, pioneered AI and cloud-based customer strategies, and developed a patented customer lifecycle marketing framework. A recognized thought leader, public speaker, and board member, she continues to leverage her deep industry knowledge and strategic insights to drive innovation, business transformation, and operational excellence.

In today’s digital age, B2B content marketing has evolved into a vital growth engine, seamlessly bridging the gap between marketing and sales. It’s no longer confined to building awareness; instead, it drives demand generation, nurtures leads, and equips sales teams with actionable resources to close deals. By aligning content with brand messaging, leveraging data-driven insights, and tailoring assets to buyer priorities, businesses can deliver targeted, value-rich content that resonates with decision-makers across the buyer journey. With the right strategy, content marketing becomes more than just storytelling—it’s a measurable driver of pipeline success and a cornerstone of business growth.

I'm excited to share my executive biography! Over the past 20 years, I’ve had the privilege of helping SaaS and EdTech companies scale, transform, and thrive. From go-to-market strategy and branding to operational efficiency and revenue growth, I thrive at the intersection of vision and execution.

Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

I’m excited to share my executive biography, highlighting my journey in sales, marketing, and business strategy over the past 30 years. From mentoring teams and scaling businesses to coaching executives and transforming sales performance, my passion lies in unlocking potential and driving success. If you're interested in sales growth, leadership development, or board service, let’s connect.

I am excited to share my professional executive biography, highlighting my journey in strategic leadership, business growth, and operational excellence. Whether driving organizational transformation, mentoring future leaders, or serving on boards, my mission remains the same—empower people, optimize strategy, and deliver results.

Jeffrey Kaldahl is a dynamic executive with over 25 years of experience in advertising and marketing technology, renowned for his ability to drive strategic partnerships, revenue growth, and innovative solutions. As the Global Partnerships and Alliance Lead for Oracle Advertising and CX, Jeff has successfully managed a $76M+ pipeline while fostering key C-level relationships and achieving consistent year-over-year growth. His career highlights include pioneering data-driven strategies, spearheading digital transformations, and exceeding revenue targets in leadership roles at MediaMath, Publicis Media, and Trueffect. With extensive international experience and a passion for innovation, Jeff is a results-oriented leader dedicated to helping organizations overcome challenges, unlock new opportunities, and achieve transformative success.

Bernie Borges is a results-driven marketing leader with deep expertise in modern digital strategies, leveraging innovative technologies to drive awareness, lead generation, and sales enablement. As Chief Marketing Officer at Vengreso, Bernie has built a high-performing marketing team from the ground up, delivering multimillion-dollar pipeline contributions through strategic content initiatives, webinars, and AI-driven lead conversions. A recognized authority in the marketing industry, Bernie combines his analytical mindset and leadership skills to align sales and marketing efforts for measurable growth. Known for his compassionate leadership, dynamic communication style, and ability to inspire, Bernie has cemented his reputation as a trusted advisor, speaker, and content marketing pioneer.

Christy Behnke is a seasoned marketing executive with a strong track record of driving growth and innovation in B2B SaaS environments. With expertise in crafting and executing impactful go-to-market strategies, Behnke has consistently aligned marketing initiatives with broader business objectives to generate significant revenue growth and market expansion. Her leadership has been instrumental in transforming marketing departments, introducing data-driven approaches, and fostering cross-functional collaboration across sales, finance, product, and customer success teams. Known for her adaptability and strategic vision, Behnke has successfully enhanced brand visibility, elevated market positioning, and increased pipeline performance, establishing herself as a dynamic force in the marketing landscape.

As a sales leader with over 20 years of experience, I've dedicated my career to helping organizations transform their sales teams and drive revenue growth. From working with companies like Sage and HireRight to authoring The Stepped Approach, I focus on practical, scalable frameworks that help teams succeed. Here is my biography.

Abbie Diamantopoulos is a highly accomplished and results-driven finance professional with over 16 years of experience spanning strategic leadership, business development, and financial management....

I’m thrilled to share the incredible journey and achievements of Daniele Laratta, our Vice President of Sales at Embark. With a proven track record in transforming sales teams and driving exceptional growth, Daniele’s leadership in developing innovative sales strategies and optimizing business processes has set new standards of excellence. From spearheading a groundbreaking direct-to-consumer model to raising substantial funds for Cystic Fibrosis Canada, Daniele exemplifies commitment, strategic vision, and community impact.