I'm excited to share a deeper look into my professional journey, leadership philosophy, and the experiences that have shaped my approach to business and mentorship over the past 35 years. From operational turnarounds to strategic growth initiatives and leadership development, each chapter has reinforced my belief in the power of presence, listening, and purpose-driven leadership. Here is my biography.

Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

Debra Carter is a seasoned professional with over 40 years of experience in sales, marketing, and leadership across various industries. Currently enjoying retirement in...