I’m excited to share a deeper look into my professional journey and the experiences that have shaped my approach to marketing, operations, and AI-driven growth. Over the years, I’ve had the opportunity to work across global teams, industries, and leadership roles, all focused on building scalable, data-driven systems that drive real business outcomes. Here is my biography.

I’ve spent my career building and transforming marketing, digital, and product organizations across global enterprises and growth-stage companies. From leading large-scale transformations to advising founders on building scalable revenue systems, each chapter has shaped the way I approach strategy, leadership, and growth. I’m excited to share a more complete view of that journey and the experiences that have shaped my work. Here is my biography.

I’m excited to share a deeper look into my professional journey—from my early days as a Naval Intelligence Officer to leading enterprise AI, data strategy, and large-scale digital transformations across Fortune 10 organizations, government agencies, and high-growth SaaS companies. My career has been shaped by a passion for service, operational excellence, and helping organizations unlock meaningful business outcomes through advanced technology. Here is my biography.

I’m excited to share a deeper look into my professional journey, leadership approach, and the values that guide my work across sales strategy, revenue operations, and organizational development. Over the past 20 years, I’ve had the privilege of supporting incredible teams, building scalable systems, and helping companies navigate growth with clarity and integrity. Here is my biography.

Driving sales in the construction industry requires engineered discipline, not hopeful activity, and my commercial playbook at Ashby Lumber reflects that philosophy. By grounding every decision in customer intimacy—earned on job sites, in estimating offices, and through direct retail conversations—I align multi-channel sales, marketing, and operations around a unified view of account health. I’ve redesigned coverage models, rebuilt in-store selling motions, implemented KPI-driven coaching, and integrated intent-based digital marketing to turn one-off jobs into long-term contractor partnerships. Layering in pragmatic AI pilots—from lead scoring to automated proposals and dynamic pricing—has amplified rep productivity and forecast accuracy, translating strategy into scalable, repeatable growth. Organizations seeking to professionalize their sales engine and operationalize technology will find in this approach a proven path from pilot to predictable performance.

I’m proud to share my professional biography, which captures the journey, lessons, and experiences that have shaped my career in healthcare technology and leadership. Over the years, I’ve had the privilege of building and leading exceptional teams, driving growth, and helping organizations navigate transformation with integrity and purpose.

I’m excited to share a deeper look at my journey across fintech, AI, and digital transformation—from leading a 150,000-client platform migration to building demand engines and advocating for empathetic, ethical AI. If your organization is navigating AI adoption, product-led growth, or governance in regulated markets, I hope this resonates. Here is my biography.

I am excited to share my professional biography, which reflects my journey across SaaS, retail media, and CPG industries, as well as my passion for building high-performing teams and driving scalable growth. Over the past 25 years, I have had the privilege of leading transformative initiatives at global organizations while maintaining a focus on integrity, collaboration, and results.

I'm thrilled to share a milestone that reflects not only my professional journey but also the values and vision that have guided me along the way. Over the years, I've had the honor of leading extraordinary teams, launching game-changing products, and building marketing systems that deliver true business impact. As I continue to expand my work as a consultant and seek new board opportunities, I'm excited to share more about my background and aspirations. Here is my biography.

I’m excited to share my executive biography, which highlights my journey in revenue operations, GTM strategy, and business transformation. With over 26 years of experience helping high-growth SaaS and tech companies optimize sales processes, streamline operations, and drive revenue growth, I remain passionate about building scalable businesses and fostering operational excellence.

Greg Larsen is a seasoned revenue operations leader and go-to-market strategist with a track record of transforming businesses, optimizing sales infrastructures, and driving exponential growth. As the Founder and President of Catalyst Sales Consulting, he has helped a diverse range of companies—from billion-dollar enterprises to tech startups—build scalable and successful GTM systems. With executive leadership roles at Eltropy, Straker Translations, and Lingotek, Greg has consistently delivered outstanding results, including tripling ARR, unifying global business units, and increasing sales efficiency. His expertise in sales enablement, revenue operations, and strategic planning, combined with his ability to build high-performing teams, has made him a trusted advisor in the B2B technology space.

I’m thrilled to share my professional biography that captures my journey across strategy, product management, and innovation. With 15 years of experience in high-growth environments and a passion for building engaged teams, I’m excited about creating meaningful impact in the businesses and industries I serve.