Tag: Reimbursement Strategy

LaVonda Adkins: Driving Equity Through Policy, Purpose, and Progress

Over the past 30+ years, I’ve had the privilege of serving in roles that blend healthcare policy, strategic leadership, and community impact. From launching nonprofit programs to shaping national reimbursement policies, my journey has been driven by a passion for equity, collaboration, and service. Here is my biography.

Mary Cantu: Global Leader in Market Access, Reimbursement Strategy & Health Policy

Mary Cantu is a seasoned healthcare executive with over two decades of experience leading global market access, reimbursement strategy, and health policy across the medical device and pharmaceutical industries. Renowned for her ability to navigate complex regulatory and payer landscapes, she has successfully developed and executed comprehensive access strategies that drive product adoption, secure favorable coverage and coding, and expand patient access across domestic and international markets. With a proven track record of aligning cross-functional teams around clear, value-based goals, Mary brings strategic vision, operational excellence, and a deep commitment to healthcare innovation to every stage of the product lifecycle.