Joice Wirkus is a seasoned marketing executive known for driving transformative growth across leading retail and nonprofit organizations. With more than 20 years of experience, she brings a unique blend of strategic insight, data-driven decision-making, and creative leadership to every role. From leading national brand campaigns and launching loyalty platforms to optimizing digital performance and building inclusive teams, Joice’s work has consistently delivered measurable results. Currently Vice President of Marketing & Communications at Goodwill of Central & Northern Arizona, she continues to shape impactful strategies that elevate mission-driven work and strengthen community engagement.