After 20+ years in marketing, media, and advertising, I’m excited to share my professional biography. It highlights my journey from local media sales to leading omni-channel strategy for national clients, and my continued passion for growth, insight, and impact. Here is my biography.

Excited to share my executive biography, outlining my journey in growth marketing, performance advertising, and strategic leadership. With over a decade of experience scaling businesses from seed to Series A and beyond, I’m passionate about helping companies refine their customer acquisition playbooks and drive ROI-positive growth. Whether it’s through speaking engagements, advisory roles, or hands-on consulting, my goal is to help businesses achieve long-term success in an ever-evolving market.

Fadi Farha is a visionary leader with over 15 years of experience in business growth, strategic planning, performance marketing, CRM, and international expansion, driving impactful digital transformation in the eCommerce sector. As **Vice President of Growth at SSENSE**, he leads a team of 25 professionals, managing one of Canada’s largest advertising budgets and overseeing 100% of the company’s sales. His expertise in optimizing advertising efficiency, scaling social and influencer marketing, and implementing AI-driven attribution models has significantly improved customer acquisition and revenue growth. A trusted advisor to the **CEO of Adeptmind AI**, Fadi provides strategic insights on SEM and SEO innovations in retail eCommerce. His data-driven approach, combined with strong relationship-building skills, positions him as a key driver of sustainable business success.

Kirk Crenshaw is a seasoned marketing executive, entrepreneur, and growth strategist with a proven track record of driving high-impact demand generation, digital marketing, and go-to-market strategies across enterprise software, cloud technology, and direct-to-consumer industries. Currently serving as the head of growth at Griptape, he specializes in scaling emerging technologies and optimizing marketing operations to maximize revenue and brand awareness. With extensive experience in leadership roles at Traackr, AWS, Appirio, and Sip Tequila, Crenshaw has successfully built and led marketing organizations that have propelled companies from startup to market dominance. A recognized expert in account-based marketing, search marketing, and marketing automation, he is also an active advisor and investor, helping companies refine their strategic direction and accelerate growth. His ability to combine creativity with data-driven decision-making has made him a transformative force in the digital marketing space.

Ashlyn Cassity is a dynamic UX Designer and Researcher with a passion for crafting intuitive, human-centered digital experiences. With expertise spanning UX design, research methodologies, creative direction, and digital strategy, she seamlessly blends data-driven insights with innovative design solutions. Currently a UX Designer and Researcher at Intrinsic, Ashlyn specializes in AI-driven tools, aviation simulations, and cloud-based solutions, ensuring accessible and high-quality digital products. Her career spans roles in performance marketing, editorial design, and brand development, backed by a strong educational foundation in UX design, graphic design, and human development. Dedicated to inclusivity, accessibility, and strategic problem-solving, Ashlyn continues to shape the future of digital experiences through research-backed, user-first solutions.

Andrew Krebs-Smith is a seasoned entrepreneur and digital marketing expert with a successful track record of scaling businesses through innovative strategies. As the founder and CEO of Social Fulcrum, a performance marketing agency that specialized in Facebook advertising, he led the company to significant growth, increasing revenue by over 75% annually and securing an acquisition by Aisle Rocket in 2019. With a focus on operational excellence, he implemented the Entrepreneurial Operating System (EOS®), which helped drive efficiency and fostered a high-performance culture. Now serving as a consultant and advisor, Andrew leverages his expertise to help other businesses optimize their digital marketing strategies and achieve sustainable growth.

Michael Bordainick's executive journey is defined by an unwavering commitment to excellence and a genuine passion for leadership. He consistently demonstrates the ability to align core business functions—ranging from marketing and sales to product development and customer service—around a unified, purpose-driven vision. His leadership style focuses on cultivating high-performance teams that are both results-oriented and motivated by a shared sense of mission. Michael's expertise in driving digital transformations and innovative marketing strategies enables organizations to meet evolving market demands while ensuring sustainable growth. His ability to navigate complex business landscapes, coupled with his focus on fostering talent and building inclusive, performance-driven cultures, has been a hallmark of his career. This steadfast dedication not only highlights his track record of delivering exceptional results but also underscores his ability to drive both personal and organizational success, making him a respected leader across industries.

Christine Diaz is a visionary marketing executive with nearly 20 years of experience driving transformative results in omnichannel strategy, customer retention, and loyalty programs. Renowned for her ability to combine data-driven insights with innovative strategies, she has successfully led marketing initiatives across leading brands like Bartesian and Crate & Barrel, delivering measurable growth in customer lifetime value and revenue. Christine's expertise in CRM, performance marketing, and enterprise project management, coupled with her leadership and communication skills, makes her a dynamic force in building impactful marketing solutions.