Aaron Rucker is a visionary leader in healthcare technology with over 20 years of experience driving large-scale system implementations, process improvements, and strategic IT initiatives. As Chief Information Officer at Murray Calloway County Hospital, he has successfully streamlined EHR systems, negotiated cost-saving vendor contracts, and established innovative IT governance frameworks. His expertise spans across organizations such as University Clinical Health, where he led a major Epic EHR migration, and consulting roles that optimized healthcare operations nationwide. With a Master of Business Administration and certifications in NextGen EHR and Lean methodologies, Aaron combines technical expertise with strategic foresight to enhance patient care, operational efficiency, and digital transformation in healthcare.

Enterprise Architecture (EA) in healthcare has evolved from a rigid methodology into a dynamic strategic mindset, shaping the industry's ability to adapt to modern challenges. Initially focused on aligning IT infrastructure with business objectives, EA has transformed into a framework that drives operational efficiency, enhances patient engagement, and integrates emerging technologies like AI and cloud computing. By embracing strategy and rationalization, healthcare organizations can optimize resources, streamline workflows, and improve interoperability, ultimately delivering higher-quality, value-based care. As the industry continues to advance, EA’s role as a strategic enabler will remain crucial in shaping the future of healthcare.

Sarah Stevenson is a results-driven marketing executive with a proven track record of leading transformative initiatives, driving revenue growth, and building high-performing teams in the healthcare and technology industries. Adept at developing data-driven strategies and optimizing multi-channel campaigns, she aligns marketing efforts with overarching business objectives to maximize impact. Passionate about diversity and inclusion, Sarah is a recognized advocate for women leaders and an influential people leader who fosters a culture of collaboration, innovation, and empowerment. With expertise in strategic marketing, demand generation, and digital transformation, she continuously delivers measurable results while shaping the future of marketing leadership.

In "Harnessing the Power of AI in Behavioral Healthcare Marketing," discover how AI is transforming marketing strategies in the behavioral healthcare industry by delivering personalized patient experiences, streamlining operations, and enabling data-driven decision-making. This guide explores how AI helps providers better understand patient preferences, enhance engagement, and optimize marketing efforts. By leveraging AI-powered tools such as predictive analytics, chatbots, and sentiment analysis, healthcare marketers can create targeted campaigns, improve patient outcomes, and drive growth, all while navigating ethical considerations in data privacy and transparency.