Christine Diaz is a visionary marketing executive with nearly 20 years of experience driving transformative results in omnichannel strategy, customer retention, and loyalty programs. Renowned for her ability to combine data-driven insights with innovative strategies, she has successfully led marketing initiatives across leading brands like Bartesian and Crate & Barrel, delivering measurable growth in customer lifetime value and revenue. Christine's expertise in CRM, performance marketing, and enterprise project management, coupled with her leadership and communication skills, makes her a dynamic force in building impactful marketing solutions.

As an experienced leader in e-commerce and digital advertising, I’ve had the privilege of driving growth and market share for some of the world’s most recognizable brands. From leading global marketing strategies to optimizing e-commerce performance, my expertise spans across omnichannel marketing, digital advertising, and strategic business development. At Newell Brands, I managed to drive $100MM+ in sales and lead a global team, showcasing my strategic vision and commitment to excellence. Currently, as a Partner at Granite Garage Floors Franchising and an Independent Consultant, I continue to focus on innovative solutions and growth.