I’m excited to share a new chapter in my professional journey. Over the past two decades, I’ve had the privilege to contribute to innovative, human-centered products across tech, health, and AI at companies like Google, Verily, and One Medical. Today, I continue that mission through advising and consulting—helping teams build experiences that truly matter. Here is my biography.

Bradley Herrup is a seasoned engineering leader with a track record of scaling high-performing teams, optimizing cloud infrastructure, and driving technological innovation. As a Senior Engineering Manager at AWS, he leads the EC2 Capacity team, managing critical infrastructure that powers the world's largest cloud computing platform. With over 15 years of experience in cloud computing, capacity planning, and software development, Bradley has successfully led global teams, launched revenue-generating products, and implemented efficiency improvements that have resulted in significant cost savings. His expertise in data-driven decision-making, cross-functional collaboration, and strategic execution has positioned him as a key driver of operational excellence and engineering innovation in the tech industry.