Navigating change in customer service requires more than strategic plans and process improvements—it demands a deep understanding of human nature. Despite being fundamental to the human experience, change is often met with resistance because individuals rely on deeply ingrained mental models that shape their perceptions and actions. These internal narratives, influenced by past experiences and the brain's default network, can create barriers to embracing new paradigms. For CX leaders, fostering sustainable transformation means addressing these narratives with empathy and compassion, aligning organizational goals with employees’ lived realities. By prioritizing the human aspect of change, organizations can create a culture that empowers employees to embrace new ways of thinking, ultimately driving meaningful, customer-centric improvements.