Joice Wirkus is a seasoned marketing executive known for driving transformative growth across leading retail and nonprofit organizations. With more than 20 years of experience, she brings a unique blend of strategic insight, data-driven decision-making, and creative leadership to every role. From leading national brand campaigns and launching loyalty platforms to optimizing digital performance and building inclusive teams, Joice’s work has consistently delivered measurable results. Currently Vice President of Marketing & Communications at Goodwill of Central & Northern Arizona, she continues to shape impactful strategies that elevate mission-driven work and strengthen community engagement.

Christy Behnke is a seasoned marketing executive with a strong track record of driving growth and innovation in B2B SaaS environments. With expertise in crafting and executing impactful go-to-market strategies, Behnke has consistently aligned marketing initiatives with broader business objectives to generate significant revenue growth and market expansion. Her leadership has been instrumental in transforming marketing departments, introducing data-driven approaches, and fostering cross-functional collaboration across sales, finance, product, and customer success teams. Known for her adaptability and strategic vision, Behnke has successfully enhanced brand visibility, elevated market positioning, and increased pipeline performance, establishing herself as a dynamic force in the marketing landscape.