More

    Tag: Marketing Strategy

    Dan DeValk: Driving Growth, Inspiring Teams, and Creating Lasting Success Through Strategic Leadership.

    I’m excited to share a bit about my professional journey and the experiences that have shaped my career in sales, marketing, and business development. With over 35 years in the packaging, distribution, and CPG industries, I’ve had the opportunity to lead transformative projects, launch new products, and build successful teams that drive growth and create value. From launching the Bilt Tuf brand at Reynolds Consumer Products to my current role at ProAmpac, I’ve always focused on innovation, fostering strong relationships, and leading with integrity. My career has taken me through exciting challenges across global markets, and I’m looking forward to continuing to build on these experiences to make a lasting impact. If you'd like to connect, discuss collaboration, or share ideas on growth strategies, I’d be happy to chat!

    Priya Sarathy, PhD: Empowering innovation through data-driven insights and sustainable solutions.

    I’m excited to share my professional journey and passion for transforming businesses through data-driven strategies and innovative solutions. With over 30 years of experience across industries like finance, retail, and healthcare, I’ve had the privilege of leading global analytics projects, mentoring talented teams, and helping organizations navigate the evolving world of AI and digital transformation. My focus has always been on building data strategies that drive real business outcomes while fostering sustainable growth. From developing actionable insights to streamlining complex processes, I’m committed to making a lasting impact through the power of data and analytics.

    Mason Johnson: Lead by Example, Inspire Through Action and Achieve Success with Integrity.

    I'm excited to share a bit about my journey in real estate development and business strategy. With over 23 years of experience managing multi-million-dollar commercial and residential projects, I've had the opportunity to oversee every aspect of development—from site selection and construction to property management and investment oversight. As the Chief Operating Officer at J&J Gove Development, LLC, I’m driven by a commitment to lead by example, ensuring that every project I manage upholds the highest standards of quality and success. I'm always open to new opportunities for collaboration and growth, and I look forward to connecting with like-minded professionals who are passionate about creating value and driving impactful results.

    Ron Watkins: Transforming Vision into Reality, Leading Strategic Initiatives with Innovation and Purpose.

    I’m excited to share my journey and experiences with you. Over the past two decades, I’ve had the privilege of working in diverse fields such as education, consulting, and business development. Currently, as the Associate Vice President of Strategic Initiatives at the University of Illinois System, I’m passionate about driving transformative projects that advance our institution’s mission and impact. My background includes leading innovative COVID-19 testing solutions at Shield Illinois and consulting for Fortune 100 companies. With a PhD in Applied Health Sciences and an MBA in Marketing & Operations, I bring a deep understanding of strategic planning, marketing, and management to my work. I’m committed to advancing strategic initiatives that create meaningful change and am excited to continue making a difference in these areas.

    The Key to Winning in a Competitive Marketplace?

    In my experience, businesses succeed by making a clear strategic choice: positioning themselves as either the best low-price option or the best higher-priced, high-quality alternative in their market. Companies that fall between these positions often lose relevance and market share. One mistake leaders make is chasing short-term trends at the expense of their core brand identity. When I took over ConAgra’s Banquet brand, previous attempts to elevate the brand’s quality and pricing had failed because they ignored the needs of its core consumers—families with limited income who relied on Banquet for affordable meals. Instead of transforming Banquet into something it wasn’t, I embraced its identity as a provider of “Good Food at a Great Value.” We refocused on delivering dependable, low-cost meals, which resonated with both consumers and retailers. Initiatives like multiple-unit promotions and the successful launch of Banquet Crock Pot Classics, which addressed specific consumer needs, drove significant growth. By leaning into Banquet’s core strengths and staying laser-focused on cost containment, we revitalized the brand, outperformed competitors, and turned Banquet into one of ConAgra’s most successful divisions. The key lesson is simple: understand what your brand stands for, embrace it, and don’t lose sight of your core value proposition in pursuit of fleeting market trends.

    Thomas J. Tisa: Driving Strategic Growth and Innovation in Transportation, Pioneering Industry Excellence through Visionary Leadership and Collaborative Partnerships.

    I’m excited to share a glimpse into my professional journey and achievements. With over 30 years of experience in transportation and business development, I’ve led transformative projects, from negotiating major acquisitions to driving strategic growth initiatives. My background in sales, industrial development, and strategy, combined with extensive board service, has equipped me to foster innovation and steer organizations towards success. I’m passionate about leveraging my experience to shape the future of transportation and beyond.

    Matthew A. Nelson: Strategic Marketing and Brand Partnerships Executive

    Matthew A. Nelson exemplifies the intersection of strategic insight and impactful communication in the marketing world. With a career marked by significant achievements at iHeartMedia, where he has led major growth initiatives for top brands like AB InBev and Caesars Sportsbook, Nelson's expertise spans both traditional and digital media platforms. His dedication to building strong relationships and his philanthropic efforts underscore his commitment to driving not only business success but also meaningful community contributions. As a dynamic force in the industry, Nelson continues to set the standard for effective brand partnerships and innovative marketing strategies.

    Dan Hammer: Delivering Results through Strategic Thought Leadership and Building Successful Teams

    I’m thrilled to share my professional journey and experiences with you! With over 30 years in the Frozen Food industry, I’ve had the privilege of driving significant growth and innovation at companies like Inventure Foods and Schwan’s Company. From shaping strategies at Better Bites Bakery to leading impactful marketing campaigns and transforming brands, my focus has always been on P&L management, strategic execution, and brand innovation. I invite you to explore my biography to see how my leadership and industry knowledge have contributed to growth and success across the food and pet sectors.

    Ken Dobell — Outside Brand & Digital Marketing Executive

    Ken Dobell is a highly accomplished brand and digital marketing executive with over 30 years of international experience. Renowned for his expertise in brand building, omnichannel marketing, and digital performance media, Ken has a proven track record of transforming brand strategies and driving business growth. As a sought-after consultant, he has successfully led numerous digital transformations, customer journey mapping initiatives, and brand repositioning efforts for major clients across diverse industries. In addition to his consulting work, Ken serves as a fractional Chief Marketing Officer for several companies, bringing his strategic vision and deep industry knowledge to the forefront of marketing innovation.

    Tara Youngblood: Empowering Growth and Wellness; Innovating Products, Inspiring Lives, and Connecting Brilliant Ideas with Market Opportunities.

    I’m excited to share my professional journey with you! With over 23 years of experience as a serial entrepreneur, inventor, and sleep authority, I’ve had the privilege of transforming businesses and advancing wellness through my work at Catapult bpm, T2 Consulting, and Sleepme Inc. My passion for optimizing consumer products and enhancing sleep science has driven me to consult for leading brands like Select Comfort and Sealy, while also earning recognition for my innovative patents and impactful public speaking. Through my work, I strive to empower individuals and businesses to achieve growth, leveraging evidence-based strategies and disruptive technologies to foster well-being and success.

    Steve Widen: Driving Strategic Growth Through Innovative Leadership and Global Insight.

    I’m thrilled to share my journey as the Vice President of Affiliate Sales & Development at Certified Collision Group (CCG). With a robust background in mechanical and industrial engineering, I’ve had the opportunity to drive strategic growth and build key partnerships throughout my career. My roles at AkzoNobel and 3M have been instrumental in shaping my approach to leadership and business development, and I’m eager to continue applying this expertise to navigate the dynamic landscape of affiliate sales. I’m looking forward to the exciting opportunities ahead at CCG. Feel free to explore my professional journey and current role.

    Manish Aggarwal: Empowering Smart Minds to Lead the Way; We Hire Innovators to Guide Us Forward.

    As an experienced leader in e-commerce and digital advertising, I’ve had the privilege of driving growth and market share for some of the world’s most recognizable brands. From leading global marketing strategies to optimizing e-commerce performance, my expertise spans across omnichannel marketing, digital advertising, and strategic business development. At Newell Brands, I managed to drive $100MM+ in sales and lead a global team, showcasing my strategic vision and commitment to excellence. Currently, as a Partner at Granite Garage Floors Franchising and an Independent Consultant, I continue to focus on innovative solutions and growth.

    CPG Package Front Panel Design Tips

    Check out John O'Maley's latest article on the essential elements of effective package front panel design. Learn how to make your product instantly recognizable, the importance of clear and bold text, and the strategic use of branding and color to stand out in a crowded aisle. For personalized advice, reach out to John O'Maley and ensure your product catches the eye of busy shoppers in just 3 seconds from 10 feet away. Read more at http://www.johnomaley.com.

    Ashley McGill: Running Toward the Challenge, Shaping the Future; Embracing Fear, Leading with Vision.

    I’m excited to share my professional biography with you all! From my beginnings in film direction to leading strategic marketing initiatives, my journey has been a blend of creative exploration and business strategy. My experience has equipped me with a unique perspective on transforming brands and driving innovation.

    Paul Medeiros: Driving Growth, Inspiring Teams, Transforming Brands.

    Excited to share the journey of Paul Medeiros, a seasoned leader in the CPG sector! From his roots in supermarket management to pivotal roles at Nestlé and beyond, Paul's expertise in driving sales growth and guiding emerging brands is truly inspiring. Discover how he's shaping the future of food industry success with The Medeiros Group LLC.