I’m excited to share my executive biography, highlighting my journey in sales, marketing, and business strategy over the past 30 years. From mentoring teams and scaling businesses to coaching executives and transforming sales performance, my passion lies in unlocking potential and driving success. If you're interested in sales growth, leadership development, or board service, let’s connect.

Cindy Dunston Quirk is a pioneering entrepreneur and pet industry leader, best known as the Founder, Chief Dog Lover, and Creative Mind behind Scout & Zoe’s Premium Pet Products. Driven by her deep love for animals and a commitment to pet wellness, Cindy turned a personal challenge—finding safe, allergen-free chews for her dogs—into a thriving global brand with over 150 products sold in more than 10,000 stores. With a background in marketing, sales, publishing, and nonprofit management, she combines business expertise with innovative thinking to develop high-quality, USA-sourced treats and chews for pets of all kinds. Her strategic vision, hands-on leadership, and ability to connect with pet owners have propelled Scout & Zoe’s to industry success while staying true to her mission of improving the lives of pets everywhere.

Rajeev Batra is a distinguished scholar, author, and thought leader in global branding, advertising management, and consumer psychology. Currently the S.S. Kresge Professor of Marketing at the Ross School of Business, University of Michigan, he has authored or co-edited eight books, including the award-winning The New Emerging Market Multinationals (2012), and published over 80 influential academic papers. His research on brand love, brand coolness, and global brand positioning has shaped marketing strategies worldwide. With prior faculty positions at Columbia Business School and visiting appointments at top global institutions, Batra has been recognized with numerous honors, including being named a Fellow of the Society for Consumer Psychology and multiple nominations for the “Best MBA Teacher” Award. He is a sought-after keynote speaker and consultant, advising leading multinational corporations on brand strategy and advertising effectiveness. A Stanford Ph.D. graduate, his work continues to define the evolving landscape of global marketing and consumer engagement.

Lindsey Mersman is a dynamic executive with over 17 years of experience driving innovation and operational excellence across industries such as Oil & Gas, Pharma, and Hospitality. Known for her charismatic leadership and strategic mindset, she has a proven track record of building high-performing teams and fostering collaborative cultures. Lindsey’s expertise spans business development, marketing, financial operations, and HR, where she has consistently delivered results through creative problem-solving and forward-thinking strategies. A skilled communicator and trusted advisor, Lindsey is passionate about guiding organizations toward sustainable growth while empowering individuals to achieve their potential.

I'm excited to share a bit about my journey over the past 35 years in business development, sales, and digital marketing. As the CEO of Addison Technologies and AA Shop Marketing, I've had the opportunity to work with amazing teams to turn digital assets into essential tools for business growth. My philosophy has always been to "Help Others First," and I believe that through strategic, data-driven decisions, every company can reach its full potential. Along the way, I've also been involved in various board roles, allowing me to pursue my passion for mentorship and making a positive community impact. I'm always eager to connect with others who share these values and look forward to future opportunities for collaboration.

I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.