Fadi Farha is a visionary leader with over 15 years of experience in business growth, strategic planning, performance marketing, CRM, and international expansion, driving impactful digital transformation in the eCommerce sector. As **Vice President of Growth at SSENSE**, he leads a team of 25 professionals, managing one of Canada’s largest advertising budgets and overseeing 100% of the company’s sales. His expertise in optimizing advertising efficiency, scaling social and influencer marketing, and implementing AI-driven attribution models has significantly improved customer acquisition and revenue growth. A trusted advisor to the **CEO of Adeptmind AI**, Fadi provides strategic insights on SEM and SEO innovations in retail eCommerce. His data-driven approach, combined with strong relationship-building skills, positions him as a key driver of sustainable business success.

I’m excited to share my executive biography, highlighting my journey in guiding companies toward growth and profitability. With extensive experience in general management, financial oversight, and international expansion, I’ve been fortunate to drive significant advancements in business strategies and sustainable success at organizations like Brown-Forman and Campari. My focus on turnaround strategies, capital structure, and project management reflects my commitment to excellence and innovation. I am passionate about supporting companies and their leaders in achieving their business goals in a systematic and sustainable way.

Thrilled to share my journey in leading global software and TMT organizations, from billion-dollar corporations to SMEs. With a passion for strategic growth, operational excellence, and fostering open communication, I've thrived in challenging environments, driving impactful change and achieving exceptional results. Looking forward to connecting and sharing insights on navigating complex business landscapes!