In an industry driven by data and fast-moving strategies, Sheri Roder reminds us that true transformation starts not with answers, but with questions. Drawing from decades of leadership in marketing and media, she reveals how the right question—one that reframes, interrupts, and challenges assumptions—can spark profound shifts in thinking and action. From launching LIMITLESS to empowering future leaders, Roder demonstrates that insight and innovation are born not from certainty, but from curiosity. In a world increasingly shaped by AI, her call is clear: let machines sort the noise, but let humans ask what truly matters.