I’m excited to share an updated look at my professional journey—one that reflects my passion for storytelling, leadership, and building meaningful impact across the entertainment and technology landscape. Over the years, I’ve been fortunate to help shape global campaigns, guide organizations through creative and strategic transformation, and collaborate with extraordinary teams and talent. Here is my biography.

I’m excited to share my professional biography, which highlights the journey I’ve taken as a strategist, storyteller, and purpose-driven leader in the CPG and brand innovation space. From building women’s empowerment communities to leading multimillion-dollar brand strategies, I’ve always believed in the power of curiosity, kindness, and bold thinking.

Rajeev Batra is a distinguished scholar, author, and thought leader in global branding, advertising management, and consumer psychology. Currently the S.S. Kresge Professor of Marketing at the Ross School of Business, University of Michigan, he has authored or co-edited eight books, including the award-winning The New Emerging Market Multinationals (2012), and published over 80 influential academic papers. His research on brand love, brand coolness, and global brand positioning has shaped marketing strategies worldwide. With prior faculty positions at Columbia Business School and visiting appointments at top global institutions, Batra has been recognized with numerous honors, including being named a Fellow of the Society for Consumer Psychology and multiple nominations for the “Best MBA Teacher” Award. He is a sought-after keynote speaker and consultant, advising leading multinational corporations on brand strategy and advertising effectiveness. A Stanford Ph.D. graduate, his work continues to define the evolving landscape of global marketing and consumer engagement.

I’m thrilled to share my journey and experiences with you. As the founder of CoolBrands and Signitt, I’ve dedicated over 20 years to transforming brand storytelling and personal branding. My passion for empowering diverse voices and innovative approaches in creating impactful narratives has driven my career. I’m excited to connect with others who share this passion for leadership, empowerment, and making a difference.