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    Tag: Frito-Lay

    Leslie Vesper: Transforming Brands and Leading Innovation in the Food and Beverage Industry

    Leslie Vesper is a seasoned marketing executive with over 20 years of experience driving innovation and strategic brand growth across the food and beverage industry. As Vice President of Marketing at PepsiCo Foods North America, she leads high-impact teams and marketing initiatives that strengthen iconic brands and fuel business growth. With a proven track record in brand management, portfolio innovation, and consumer insights, Leslie has played a pivotal role in transforming major brands like Doritos and Frito-Lay through consumer-centric strategies and product innovations. Her leadership spans notable companies such as Dr Pepper Snapple Group and General Mills, where she spearheaded successful product launches and long-term innovation pipelines. Known for her ability to align teams and deliver results, Leslie combines deep industry knowledge with a passion for creating market-leading strategies that resonate with diverse consumer audiences.
    Executive Biography

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