Nigel Carr is an internationally recognized brand strategist whose career has spanned over four decades, shaping the success of iconic brands and high-growth startups alike. Known for his rare ability to distill complex insights into clear, emotionally resonant strategies, Nigel has helped companies across industries—from Glenfiddich and Citibank to Snapple and Nest—build brand equity and cultural relevance. Whether leading planning departments at world-class agencies or advising visionary founders from garage startups to billion-dollar exits, Nigel brings an unmatched blend of creativity, analytical rigor, and strategic clarity to every challenge he tackles. His work is rooted in a simple belief: that great brands don’t just sell—they connect, inspire, and lead meaningful conversations.

I'm excited to share my journey in marketing and advertising, spanning four decades across consumer packaged goods, financial services, retail, insurance, travel, healthcare, and technology sectors. I've had the privilege of helping brands compete and win through exceptional strategies. My commitment to diversity and inclusion has been a driving force throughout my career, and I'm proud of the impact we've made at DNA Seattle and beyond. I'm grateful for the recognition, including being named a Silver Medal Winner by the American Advertising Federation and for my advocacy for LGBTQ+ issues. I look forward to continuing this journey of strategic growth and innovation.